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Topics: Management, Ethics/Integrity, Safety/Security, Branding, Marketing/Merchandising, Olympic Heroes

Industry specialties: Communication, Sports

Travels from: QC
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Dick Pound

The Man Behind the Olympics

For more than 20 years, Dick Pound has been one of the most influential members of the International Olympic Committee.

Pound built the Olympics into a multi-billion dollar enterprise by branding and marketing the Olympic rings, and negotiating shrewd deals for television rights around the world. He has been the IOC's top TV rights and sponsorship negotiator since the 1980s. Under Pound's leadership, the IOC has grown into one of the richest sports organizations in the world.

On a mission to clean up drug use in sports, Pound recently retired after an 8 year term as head of the World Anti-Doping Agency from 1999 to end of 2007. His efforts have made him one of the most renowned and influential leaders in sports and in business.

An engaging statesman, negotiation genius and crisis management expert, Dick Pound is an intense public speaker.

"Businesses face the challenge of responding to new competitive forces and standards of conduct while trying to improve efficiency and return on investment. Those agile enough to balance these apparently competing factors will prosper in the globalized economy; those which are not will languish and disappear. Maintaining the highest standards will always be a work-in-progress. On occasions, those standards may not be met. The ability to respond to crises will make the difference between disaster and survival."

Client Testimonials

"Dick Pound represents the renaissance of the Olympic movement. He can handle the ethical issues, the management issues, and the financial issues."

CEO, Canadian Centre for Ethics in Sport

Speaker Topics

The Olympics: From the IOC to Branding the Rings

Pointing the Finger: Have We Got it Right?
Pound discusses the doping scandals that have plagued recent Olympic games. Who is to blame? How has this affected the Olympics as a global 'brand'? And what needs to be done to stop it?

Delivering the Goods
The Olympics deliver and connect, on a local, national and international scale. Dick Pound draws upon his experiences in the Olympics to help organizations realize the value of 'Delivering the Goods.'

[Contact us for presentation
details by Dick Pound

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Publications













  • Inside Dope: How Drugs Are the Biggest Threat to Sports, Why You Should Care, and What Can Be Done About Them
    by Dick Pound


  • Inside the Olympics: A Behind-the-Scenes Look at the Politics, the Scandals, and the Glory of the Games by Dick Pound
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    email: speakers@nsb.com