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Bruce Croxon

Digital Investor, Entrepreneur & Co-Host of 'The Disruptors'

Bruce Croxon is a modern Renaissance man living the entrepreneurial dream. He was one of the most popular judges on CBC’s hit show Dragons’ Den and is the entrepreneurial co-founder of the revolutionary online dating website Lavalife. Bruce can be seen on BNN’s The Disruptors where he provides analysis on Canada’s most innovative tech companies.

Toronto, Ontario, Canada


The Formula for Innovative Success
Innovation and risk-taking go hand in hand. In order for an entrepreneur and organization to continuously innovate and succeed, they must be willing to take calculated risks, make mistakes and most importantly learn from them. Bruce will reveal his entrepreneurial journey and lessons learned in building the Lavalife organization into a 100 million dollar company. Providing informed insights on what it takes to achieve success in today’s ever fast paced and demanding entrepreneurial environment.

Values & Vision: At the heart of an organization
With a strong vision and a belief in the power of partnerships, Bruce Croxon helped Lavalife grow to 600 employees, achieve almost  $100 million in revenue, and to ultimately sell the business for over $170 million. Under his direction as Partner and CEO, this early tech start-up became the marquee brand in online dating with over two million users (and countless successful marriages!). He shares with audiences the importance of having a company vision, defining core values, believing in organizational development, and other lessons learned throughout his successful career.

Got Passion?!  The life of an entrepreneur:  only the passionate need apply
To be a successful entrepreneur takes more than a great idea and a desire to build a great company. To be truly successful, you need passion. Bold all-consuming passion. Bruce Croxon shares how passion can tip the scales of success and addresses the challenges of balancing 24/7 business passion with your life’s commitments and desires.

Building a Brand: Bruce Croxon’s Lavalife revolutionized how people connect
Croxon and his partners at Lavalife tackled the socially stigmatized world of personals to become a category leader and one of Canada’s great success stories. How do you market your business when your happy customers are too shy to admit they use your service?  You change perceptions.  You change stigma into a great story. Lavalife made it desirable to connect online.  Today, if you’re single and aren’t looking online, you’re missing out. That mindset is now incorporated into the undeniable social media lifestyle of our culture. Croxon shows organizations the importance of redefining a brand through marketing. That no matter what the challenges are, businesses can reinvent themselves and thrive.

Tales from the Den
What’s it like to be the newest dragon on the hottest business show in television?  How do you make your personality shine among 3 other strong personalities?  What lessons can entrepreneurs take from Croxon’s knowledge of the dealings on camera and behind the scenes?

  • Bruce was by far the best speaker FEI has invited and dinner was incredible. You have really set the bar for the remainder of the year! The speaker obviously enjoys speaking and does so frequently as he could present with no notes or power point. He's also very passionate and therefore entertaining. It would be great if all of our speakers were like this. It's a breath of fresh air for corporate financial execs to hear from a successful entrepreneur and, that too, a TV star.

    - Attendee, Financial Executives International

Summary Profile

Bruce loves to speak to entrepreneurs and share his experiences. With 20+ years of helping young companies grow and 3 years investing on CBC’s Dragon’s Den, Bruce has a wide range of deal exposure and practical advice. Bruce gives particular importance to the visions and values required to grow organizations in a fast moving business environment.

Long before “social networking” became a buzzword, Bruce made his mark as a digital pioneer by co-founding Lavalife in 1988. Under his direction, this early tech start-up grew into the marquee brand in online dating with over 2,000,000 users (and countless successful marriages!). After its spectacular rise and with the support of his partners, he led the sale of the company for a stunning 180 million dollars.

Bruce is now taking his expertise to a new level; he currently helms Round13, a company dedicated to investing in growth-stage digital companies like Sprigg Software and Round Assist. He also peruses personal investments in the health and wellness sector, owning Vida, a chain of high-end holistic spas on the west coast of Canada.

Most recently, he invested in FEAST, an allergy-friendly fine food store based in Toronto. As an investor on CBC’s Dragons’ Den for three years (2011- 2013), Bruce added a broad range of businesses and products to his portfolio including Balzac’s Coffee and EnRICHed Academy, which tap into his passion for digital media, marketing and contributing positively to the community.

When it comes to “going offline”, Bruce is always game to pursue his other passion – the great outdoors. He sees Canada’s landscape as his own backyard where he likes to surf, golf and kayak. By bike or by ski, he can be found spending his free time on the thrilling slopes of Whistler Blackcomb. As a passionate environmentalist, Bruce enjoys taking time away with his wife and two children at their eco-friendly cottage, perched on an island in scenic Georgian Bay. Bruce resides in Toronto with his family and is a vocal supporter of Anaphylaxis Canada.