A Reconfigured Retail World: Strategies to Survive & Thrive
The emergences of new digital and physical retail formats are changing the already competitive global landscape at a rapid rate. Not everyone was prepared, but you will all survive. Bryan will analyze the way shoppers shop in this reconfigured world to draw implications for retailers and suppliers. He will also offer attendees winning strategies for in-store design, merchandising, pricing, promotion and shopper engagement, leaving them inspired to pursue new strategies for growth.
“The New Moments Of Truth” – How Technology Will Enable Better Reach, Resonance and Returns
The world of 2016-2020 will provide brand owners with a multitude of new tools to create new “moments of truth” with shoppers across the digital ecosystem. In the absence of clear strategy, those tools run the risk of turning into (at best) massive corporate implementations that don’t achieve desired results or (at worst) expensive toys that engender cynicism from the teams responsible for confronting these new challenges. In this presentation, Kantar Retail establishes guiding principles for these tools by looking at 3 key objectives for the new “moments”: Reach, Resonance and Returns.
Tear Down the Walls
With European retail in a state of flux, many operators in the European market are facing up to a new reality in which competition (both traditional and online) reaches new heights and the formats that have underpinned their businesses are becoming marginalized. It is against this backdrop that Bryan will assess what convenience, loyalty, experience, value and execution mean in the postmodern world of retailing, shopping and consumption. Audiences will discover how stores need to change in order to remain relevant.
Quantum Marketing: Success In A Volatile And Polarized World
The retail environment is complicated, challenging and in many ways foreign. Think about viewing the retail environment through a prism. What used to be one homogenous beam of light that large scale retailers and CPG companies could scale against has become a fractured spectrum of colors. No one really knows which color to chase first or how to take systems that were focused on a single beam and adapt them to chase more than one. Brian will focus primarily on the interplay between the Macro and Shopper forces by looking at the words that describe them best, “Volatility” and “Polarization.”
Workshop | Channel Disruption: e-Commerce
While online sales of OTC medicines have been slower than other categories, it is changing the way retailers and suppliers do business. Join this workshop to hear insights and expert opinions on the e-Commerce shopper, how they move between traditional, retail, and online channels, and the impact of e-Commerce disruption on OTC suppliers.