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Corrine Sandler

Author, Visionary in the Data & Analytics World

Corrine Sandler is the founder and CEO of Fresh Intelligence Research Corp, a global Market Research Agency, brilliant author of Wake up or die and award-winning dynamic speaker. As a renowned entrepreneur, she led Fresh Intelligence to PROFITS fastest growing companies in 4 years and has been on the W100, top 100 woman Entrepreneur list two years in a row. She is a highly sought-after thought leader, appearing on national radio shows and in print media.

Toronto, Ontario, Canada


Change: Wake up or die!
Be the only one who does what you do, or DIE! Disruptive innovation is what the market wants but does not expect. Being “Different” is not enough!

Demystifying Data
The Internet has made us seriously delirious from data. We are living in mad crazed data driven world and analysis paralysis has crept in – YES Data has a dark side. Corrine will demystify it for you, “because data is just a story based on facts that has a soul”. She will show you how data can support your authenticity rather than your insanity. Data doesn’t really matter, only opinions and stories formed from the data matter.

Leadership: The Wise General
A genuine leader is not a searcher for consensus but a molder of consensus.

Motivation: Battleground
Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.

Entrepreneurship: Laying plans
The best way to predict the future is to create it. Have you ever imagined what it takes to breakthrough and capture audiences? Do you know how to truly be one-of-a -kind in this highly competitive war of commerce?

Get Real Advocate, Corrine Sandler “Surrender to what is. Let go of what was. Have faith in what will be” Corrine broke down all barriers at the age of 38 and decided to get real, how she did it using mindfulness and the success she has had.

  • Why Being true “real” to yourself is the only way to live
  • Non-conformity is hard but so worth it if you just stay present.
  • How Living in Authenticity delivers true happiness everyday.
  • Accept no ones definition of your life. DEFINE YOURSELF because everyone else is taken

Get real through Mindfulness keynote will provide 3 key actions

  1. Becoming aware of what you’re avoiding and being more connected to yourself.
  2. Learning that everything changes; thoughts and feelings come and go like the weather. We don’t hang onto yesterdays weather
  3. Developing self-acceptance and self-compassion


W100 Canada’s Top Female Entrepreneurs

W100 Canada’s Top Female Entrepreneurs
Women’s Post’s “Top 20 Woman to Watch"
RBC Central division Canadian top Entrepreneur Award

  • Corrine is an outstanding orator, full of energy and diverse ways to engage an audience. We have brought Corrine back two years in a row to be our keynote based on her uncanny ability to inspire and entertain through innovative presentations and her unique ability to capture attention of a room.

    - VP Retail Council of Canada
  • She brought her wealth of experience, and expertise, around market research and consumer behaviour. Her innovative and fresh perspective really helped to engage our audience and I definitely recommend her for other speaking engagements.

    - VP, Marketing, Confirmit
  • Engaging, interactive, had everyone mesmerized and asking for me. Wow! What a presentation.

    - CEO, OMI Russia

Summary Profile

Growing up during the apartheid regime in South Africa opened Corrine’s eyes to life without accessible global intelligence and her thirst for knowledge. Her story and philosophy is brilliantly depicted in her highly rated book Wake Up or Die, based on the Art of War by Sun Tzu. Wake Up or Die goes where no one has dared to go and challenges the status quo. Her frank and candid approach holds no bars; she believes the pendulum of the mind oscillates between intellect and ignorance, not between right and wrong. With over 20 years’ experience, Corrine has established a reputation for unparalleled consumer understanding and insight development. She has worked with some of the world’s finest companies and their market-leading products and brands to develop innovative, sustainable and profitable consumer, brand, corporate and trade strategies for diverse industries and product categories. Corrine is a visionary in her field, constantly pushing boundaries in product development to enhance the industry she is so passionate about. Corrine is the modern day Sun Tzu, her dogmatic approach to winning all business battles, is based on the art of war – Intelligence first. Her book Wake Up or Die is a powerful, exceptionally written treatise on the use of Intelligence in business today. Corrine explains how to apply ancient military tactics in a modern business economy – to win every battle without waging war. Her fundamental philosophy is no war has been won without intelligence and never will.