Cynthia Loyst’s childhood dream was to become part of the circus. When that didn’t work out, she decided TV was close enough. A multi-faceted television producer, host, and writer, Loyst is a two-time Gemini Award-nominee who is best known for her work around love and sexuality. As the resident advice columnist for TheLoop.ca, Loyst is known for giving her candid opinions on the joys and complications of love and relationships.
She’s also not afraid of the word “labia.” Previously, Loyst was the host and producer of Sex Matters and the documentary series SexTV for which she interviewed a wide range of experts including academics, Pulitzer Prize-winning authors, celebrities, and fetish enthusiasts. Her documentary Losing It: Men, Women & the Myth of Virginity, won the Award for Excellence at The Society for the Scientific Study of Sexuality Conference in San Antonio, Texas. Most recently, Loyst co-hosted the daily, national entertainment program Innerspace where she was able to showcase her geeky side. She also got relationship advice from Daniel Radcliffe (Harry Potter), parenting advice from Jonathan Frakes (STAR TREK), and talked about defining sexiness with Idris Elba (Pacific Rim). Loyst is a graduate of York University’s Film and Video Department with a Bachelor in Fine Arts. She also studied with York’s Women/Gender Studies Department. Loyst’s career as a relationships expert began during her years at York, where she wrote a sex column titled Pandora’s Box for the independent magazine Rosco.
Since then, her expert advice has been much sought after. She is also a certified life/relationship coach, which is basically like a sports coach with less yelling. Loyst has shared her relationship expertise numerous times on radio and television, including The Marilyn Denis Show, CTV News Channel, 99.9 Virgin Radio Toronto, 103.9 Proud FM Toronto, 104.5 CHUM FM Toronto, and TVO. Her public appearances have included speaking engagements at colleges and universities throughout the Toronto area, such as Ryerson University, Sheridan College, Centennial College, Bishop’s University, and the University of Toronto – where she often guest lectures on relationships and sexuality.