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Dan Pontefract

Future-of-Work Expert & Chief Envisioner of TELUS Transformation Office

Dan Pontefract is Chief Envisioner at TELUS, a Canadian telecommunications company, where he heads the Transformation Office, a future-of-work consulting group that helps organizations enhance their corporate cultures and collaboration practices. Dan is the bestselling author of FLAT ARMY  and THE PURPOSE EFFECT.

Victoria, B.C., Canada


Creating a Connected and Engaged Organization
Dan Pontefract knows and understands what happens to an organization when employees are unhappy and uncommitted. More importantly, he knows what it takes to create a leadership culture that drives engagement, empowerment and encouragement amongst continued execution. In any of the corporate leadership roles he has held, he demonstrates a steadfast belief that a collaborative, connected and participative leadership framework is the only way in which to operate.


ATD Best Award

Corporate University | Best in Class Leader of the Year
SkillSoft | Learning Leader of the Year
CLO Magazine | Learning in Practice Innovation Award

Corporate University | Best in Class Leader of the Year
CLO | Vanguard Award

Summary Profile

Previously, as Head of Learning & Collaboration at TELUS, Dan was responsible for the overarching learning, collaboration & leadership development strategy for the company. Dan championed the introduction of the TELUS Leadership Philosophy (TLP), an open and collaborative-based leadership framework for all 43,000+ TELUS team members.

In parallel to these actions he drove a philosophical and cultural shift in the way TELUS views and experiences learning called “Learning 2.0”; the shift to a social, informal and formal learning and collaboration model bringing TELUS to the forefront of connected learning and leading. He further championed the use and deployment of collaborative technologies to complement both the learning and leadership frameworks. Between 2008 and 2014, employee engagement at TELUS soared from 53% to 85%.

Dan is a passionate leader in the leadership & social collaboration technology spaces and is uniquely skilled to ensure an organization can move from traditional cultures to healthier ways of working. His career is interwoven with both corporate and academic experience, coupled with an MBA, B.Ed and multiple industry certifications and accreditations. 

Dan really loves to talk. So much so, he completes about 50 or so keynotes and discussions a year based on his books, research and professional experience. Every talk is tailored to the audience he is speaking for.

He has delivered his unique presentation style of humour, analogies, metaphors, stories and wicked graphics to the likes of business executives and team members in Europe, America, Australia and of course his home country of Canada.

In 2012 he appeared on the front cover of T+D Magazine and Chief Learning Officer Magazine. His book, FLAT ARMY has been reviewed in both Forbes and The Globe and Mail and sat on the Amazon.com best sellers list in leadership. He was recruited into TELUS in Q4 of 2008, previously holding senior positions with SAP, Business Objects, Crystal Decisions and the British Columbia Institute of Technology (BCIT).