Will You Still Love Me Tomorrow? How you and your industry can thrive in an age of relentless disruption
As a survivor of an industry in turmoil, David explains the patterns to watch for, and how to prepare and prosper through radical sector transformation. From travel agents to advertising agencies, so many traditional industries have already crumbled, and more are soon to follow. But some companies and individuals emerge from the rubble unharmed, and even stronger than before. David shows audiences actionable steps to become one of the winners.
The Ten New Age-Free Audience-Profiling Tools That Motivate Everyone
Marketing, advertising, design, culture, planning, product development: everything changes after you learn about the new age-free audience profiling tools that David’s research has uncovered. Ground-breaking data pulled from 300 questions in 35,000 surveys across North America proves once-and-for-all that age-based thinking is an outdated idea, and points to a much better solution. Do you want to build a bigger and more engaged audience? David shares essential information about the ten most-powerful audience-profiling tools that motivate everyone to do everything. And the best news of all? Age has nothing to do with it. This discovery will change the way you do business, and has the potential to change the world.
The Boomers Aren’t Dead Yet! Lessons Worth Learning from the Wealthiest and Most Influential Generation
While the media breathlessly reports on What Millennials Want, the Baby Boomers have no intention of handing over the money or the power anytime soon. What can the next generation of leaders learn from the last? What can the Boomers do to help the eventual transition of authority? How can Boomers and Millennials learn to get along? Born in the final hours of the Baby Boomer era, David has a unique perspective on Boomers, and the generations that follow. He offers unique insights from extensive research on the values, wants, needs and expectations of both age groups, and how we are far more similar than you might think.