Duncan Wardle

Do you ever wonder why most of your best ideas come to you in the shower? Have you ever pitched a new idea to watch it diluted or killed as it moves through the processes? Ever wanted to know how Walt Disney came up with the idea for a Disneyland or how Netflix completely revolutionized the movie rental industry? Or perhaps found yourself amazed at how some companies develop killer insights that enabled them to break into major new categories. Building on some 25 years experience with The Walt Disney Company, most recently as Vice President of Innovation and Creativity, Duncan Wardle creates an engaging presentation that will not only answer these questions but leave you with the tools to take on your challenges in new and different ways that deliver tangible results.

Disruption is inevitable and part of our everyday lives. So, how do you make Innovation a part of everyone’s DNA? How do you create a culture that embraces risk and entrepreneurialism, which allows everyone to innovate? During this presentation, Duncan shares how he infused a culture of innovation with a startup mindset across one of the most creative companies in the world, Disney, by using a unique innovation toolkit. Disruption is now a part of everyday life. So how do you make Innovation a part of everyone’s DNA? How do you create a culture that embraces risk and entrepreneurialism, allowing everyone to innovate? Here Duncan shares how he infused a culture of innovation with a start-up mindset, across one of the most creative companies via a unique innovation toolkit.

How do some brands create a culture of creativity across everything they touch? Based on 25 years working with Disney, most recently as Vice President of Innovation & Creativity, Duncan shares some of the key creative techniques and behaviors he uses to develop big, innovative ideas. During this presentation, he stirs and unleashes the audiences’ creative juices.

What if you could learn a series of practical Design Thinking tools that you could actually use to create ideas that are embedded in consumer truth and drive business results? Duncan creates a deeply engaging, immersive presentation that not only answers these questions but also leaves the audience with a series of practical tools to take on challenges in new and different ways.

Disney’s ability to redefine and dominate nearly every industry it has ever entered is no coincidence. The continued success of Disney has been driven by a foundational trait of the company that goes all the way back to it’s founder, Walt Disney, who was merciless in his pursuit of innovating the customer experience.

By viewing all major business decisions as a customer experience decision, The Walt Disney Company continues to find innovative ways to engage consumers around the world, both old and new. And these innovative experiences have created one of the most passionate, loyal fanbases of all time. So, how does Disney Think Different and leverage creativity to innovate the customer experience? Through several specific tools and examples, I’ll share this information with your teams during my Delivering Customer Experience Magic keynote.

You’ll learn from the following examples:

• By simply re-expressing the industry challenge Walt
  Disney created a level of hospitality that has never
  been replicated.
•  How by challenging the rules of the industry, Walt came up with the biggest creative solution of the
  twentieth century.
• Learn how Disney Parks turned very product centric culture into a consumer centric one.
•  How Disney leverages High Tech to enable High Touch, delivering record guest satisfaction.
• And How instead of asking ourselves How We Might
  make more money, by asking how my we address the biggest consumer pain point we created record revenues at Disney.