9 ways startup thinking can help you become a better marketer Erin has spent the past 9 years working in the startup space, first leading marketing at a startup; then running a startup publication and now owning her own marketing agency which works primarily with startups. This session will draw from her experiences, defining the difference between startup thinking vs. corporate thinking, and outlining how to apply an entrepreneurial mindset to your marketing programs. She will also highlight case studies of successful startup marketing programs, and give you tips on how to market to small business owners in your own community. 10 Keys to a Killer Personal Brand Since the term was coined in a FastCompany article in 1997, “personal branding” has become a hot topic. Everyone needs to build up their personal brand, but where do you start? Which networks should you use? And what are common personal branding mistakes? In this presentation, Erin takes you through the ten steps to building a killer brand. She outlines why you need to care, where you should start, and why building your brand is similar to creating a marketing strategy for a company. Whether you’re just starting to think about your personal brand, or you just want to augment your existing brand, this presentation will set you on a clear path to success. Bot boom: What marketers need to know about chatbots now Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.
Marketing Magazine 30 Under 30 Award