How to Work With & Lead People Not Like You
We all know that a diverse workforce leads to better decisions and solutions – it has been proven to grow business and profits. How do you work alongside someone who may be quite different from you, respect those differences and be effective in your role? How does one motivate and lead groups of people who come from different backgrounds? How do you do that when people are motivated by different values and view the world and work through different lenses?
This session will cover the many ways we can be different from one another and how those differences manifest themselves in work situations. It will show how employees can succeed in today’s diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs. For those in leadership positions, or those who aspire to manage and lead others, this session will identify key ways in which you can effectively communicate, guide, and lead associates and colleagues who are not like you.
How to Market & Sell to People Not Like You
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. Diversity comes in many forms: gender, race, age, life stage, language preference, sexuality, and hobbies or special interests are all ways in which people’s differences are recognized. By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group. It may be counterintuitive to focus on differences rather than similarities, but this can really stretch your marketing muscles and bring incremental results.
Specific strategies and tactics will be discussed for identifying your high-potential prospects and reaching them effectively. Learn the key emotional drivers for important target segments and how your business can leverage those in marketing messages.
Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don’t Understand
This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers’ service expectations.
Core customer groups will be covered, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes. Includes consumer insights that will help you deliver a better business experience for every customer. Terrific customer service doesn’t have to break the bank: it’s about understanding your customer’s values and catering to their priorities. Best practices among leading companies and brands will be reviewed. Learn the latest techniques that innovative companies are using today to train their staff to deliver exceptional customer service.
Transformative Women’s Leadership: How to Move the Business Forward with the Teams You Lead
What are the core capabilities for effective women’s leadership? Assertiveness is a key one, but it’s a widely misunderstood characteristic and a word with a lot of baggage, most of it negative. Some interpret it as being “bossy”; some interpret it as “standing your ground” or “speaking your mind” and some interpret it as “taking charge” or being aggressive. Assertiveness is none of these things, yet it’s an essential skill in business and a quality that all successful leaders have. And it IS a skill – it can be developed and honed, like any other skill. Effective assertive skills manifest themselves in better negotiating tactics, stronger leadership, better team performance and higher levels of employee engagement.
For many women, negotiating can be challenging because women tend to be “people pleasers” and often put the needs of the group (their team or your associates) before their own needs. Effective negotiating is not about “winning” – it’s about ensuring that both parties arrive at a place of mutual benefit. And being assertive is not at odds with teamwork- in fact, it is constructive for your team and your organization. Assertiveness is a management and performance quality that is highly charismatic and appealing. Kelly shares the four core capabilities for effective leadership and how they can differ or manifest themselves for women executives.
Finding Future Hires in a Gig Economy: How to Recruit, Hire, Retain and Get the Best from Workers Now
Whether your new hires and future employees are gig employees or not, you need to know how to find and recruit the best so that your brand survives and flourishes. And you need to know how to keep them and develop them once you’ve hired and trained them. Many industries have not done a great job of making their field attractive to new workers. You’ II learn what turns younger workers off about a company or an industry and how to address these issues to position your company competitively against other competing and attractive professional opportunities.
This session will focus on key values of gig employees and younger workers and how you can harness their talent, ambition, skills and loyalty to generate high performance, today and tomorrow. Participants will learn what younger and gig workers look for in a position to have a framework for better understanding these coworkers and employees. Interactive exercises will foster discussion and solutions as audience members get to apply what they’ve learned to their own, specific recruiting and hiring situations