NSB Logo

Ramona Pringle

Interactive Producer & Expert on Digital Media Culture

Ramona Pringle is an interactive producer, professor, and expert in digital culture. The Creative Director of Ryerson University’s Transmedia Zone- an incubator for the future of media- and head of her own production company, she specializes in digital multi-platform production. Ramona has developed and produced work for CBC, TVO, CTV and PBS where she worked as interactive producer on Frontline’s Digital Nation. Named one of the “10 To Watch” of 2013 by entertainment trade publication, Playback, Ramona is writer, director and executive producer of Avatar Secrets, a feature-length POV documentary developed for the iPad and featured in Mashable and The New York Times. Ramona is a faculty member in narrative and digital media at Ryerson University’s RTA School of Media and the editor-in-chief of rdigitaLIFE.

Toronto, Ontario, Canada

Presentations

The Selfie Manual: Design Thinking For Storytellers
In an era of personalization, the appeal of the selfie and the fabrication of our online profiles can reveal vast amounts for independent creators and major distributors alike. If we consider the selfie a “manual” for media makers, we come to see content sharing as part of identity formation, or curation, on social media. The content people post is a reflection of how they want to be seen by their digital communities; it is both representative and aspirational. What does that mean for storytellers? Ramona argues it’s not enough to blast the same content across diverse platforms. In this presentation, she helps media makers understand what makes someone like, comment, view, or share media in each environment.

The Story of Analytics: Finding Truths in Big Data
Data mining is an analytic process designed to explore data in search of patterns. In an era of big data, there is a story for everyone, and by understanding the nature of how narrative works, businesses and analysts can identify the stories within large data sets that will help them succeed, plan and innovate.

We’re Not Addicted to Technology, We’re Addicted to Each Other
Social media, connective devices, networked technology. For over a decade, mainstream media has warned us that technology is isolating us, making us lonely. Since the 1950’s – the era of family values – there’s been a decline in face to face connection. But is technology really the culprit? Or are we using our digital tools to find what we’re missing?

Avatar Secrets: life and love lessons from video games
Life and love lessons from video games – what is the appeal of massive multiplayer online games, and what can that allure show us about what we’re looking for and longing for in real life? How can we get the most out of our digital pursuits, for increased happiness, purpose, success, and love?

Emotional Intelligence
What happens when we spend more time gazing into glowing screens, than looking into the eyes of another human being? Innovators are abuzz about artificial intelligence, but what about emotional intelligence, that which makes us uniquely human? This talk examines our relationship with technology, going beyond just gadgets and apps and instead focusing on the human relationships that make our tools matter and keep us coming back for more. Featuring insights from Rdigitalife, the online portal examining life the intersection of technology and the human experience.

Platform Plus

Host/MC
Event Moderator

Awards

2013
Canada's 10 to Watch | Playback Magazine
Digital Media Personality of the Year | Digi Awards | Nominee
2011
Digital Media Woman of the Year | Digi Awards | Nominee
  • Ramona extends an invitation to engage the wired world , with a signature difference. With connection at our fingertips, she encourages us to choose to focus on the person, not the technology, as the true reality, offering enlightened guidance along the path.

    - Sheldon Levy, President, Ryerson University
  • With her screen-friendly persona and intellectual prowess – she holds a Masters in Interactive Telecommunications from New York University, a BFA in Film and Video from York University and is an assistant professor at Ryerson – Pringle is custom-tailored for today’s multi-faceted media environment.

    - Playback Magazine
  • Ramona did a great job adapting her usual case study to a more practical format for the audience and they were very appreciative. Thank you.

    - Canadian Media Production Association

Summary Profile

Ramona Pringle is an interactive director and producer. She specializes in digital multi-platform production and has developed and produced work for CBC, TVO, CTV and PBS where she worked as interactive producer on Frontline’s Digital Nation. Named one of the “10 To Watch” of 2013 by entertainment trade publication, Playback, Ramona is writer, director and executive producer of Avatar Secrets, a feature-length POV documentary developed for the iPad and featured in Mashable and The New York Times.

Ramona is a faculty member in narrative and digital media at Ryerson University’s RTA School of Media and the editor-in-chief of rdigitaLIFE, a blog exploring the relationship between people and technology. She is also the director of Ryerson University’s Transmedia Zone, an incubator for the future of media.

As a video artist, Ramona has produced several installations including her master’s thesis Paranoia, exploring emotional perception in the interactive cinematic experience, and rdigitaLIVE, a live documentary remix presented at Nuit Blanche Toronto. Installations produced in collaboration with the PeakMedia Collective have been exhibited at the New York Hall of Science, Sherway Gardens and Casino Niagara. Ramona has also appeared alongside some of Hollywood’s top stars on such films as Shoot’em Up and Cinderella Man.

Her hosting work includes CBC’s daily pop culture show The X, and the webcast of Idea City. A guest digital media expert with appearances on CTV News, CBC and TVO, Ramona has presented at events including Social Media Week, SXSW, TEDx, Ignite, and Tribeca Interactive. Ramona does a weekly CBC column on how technology affects human relationships. Ramona Pringle has a Master’s Degree from NYU’s Interactive Telecommunications Program, and a BFA Honours Degree in Film & Video from York University.