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Ron Buist

Inventor of Tim Hortons' Roll up the Rim to Win...

As the former marketing director for Tim Hortons, a position he held for 24 years, Buist helped achieve retail success for this once unknown donut shop. Among his many inventive marketing tactics, he is credited as the creator of Tim Hortons’ “Roll Up the Rim to Win” contest, and producer of the company’s “True Stories” television commercials.

Oakville, Ontario, Canada

Presentations

When the Going Gets Tough, The Tough Get Going
You look at Tim Hortons today and see a multi-billion dollar international company, but it was certainly not always so. What better time to hear about how Hortons achieved this success than right now during these tough economic times. Since 1964, Hortons has survived the difficulties of getting sufficient monies, 18% interest rates, staffing concerns and insufficient dollars to properly advertise their growing chain. Question is, “How did Hortons do it?”

The Twelve Steps to Retail Success
With the business formula used for selling coffee and Timbits, Ron provides the 12 steps to success while addressing issues all businesses face.

Tales from Under the Rim: Canadian Marketing Magic
Buist tells how a little donut shop grew into a Canadian institution. From the eureka moment in 1986 to the no-frills contest’s status as a defining feature of Canadian life.

Pleasing the Customer: Your Business as a Second Home

Tim Hortons and Canadian Culture

  • "Your presentation on "Pleasing the Customer" as portrayed through the Tim Horton's great success story, provided a very positive wind-up... Thanks again for helping make our Conference so very informative and enjoyable." - Canadian Meat Council
  • “I would just like to say from myself and the board a huge thank you for all your efforts last night. Your presentation was both informative, and entertaining. I have had nothing but good feedback from all.” - Leica Microsystems Inc.
  • "I would recommend (Ron Buist) to anyone." - Alberta Food Processors Association

Summary Profile

Ron Buist has the secret recipe behind Canada’s most popular coffee and donut chain.

As the former marketing director for Tim Hortons, a position he held for 24 years, Buist helped achieve retail success for this once unknown donut shop. Among his many inventive marketing tactics, he is credited as the creator of Tim Hortons’ “Roll Up the Rim to Win” contest, and producer of the company’s “True Stories” television commercials.

A confident, entertaining and motivational presenter, Buist takes audiences behind the scenes at Tim Hortons and shares the many valuable lessons about marketing, customer service and business that he picked up along the way.

Buist’s success story is applicable to all businesses and services, from banking to baking, production to party supplies. His presentations deal with key issues all businesses face, and provide audiences with formulas to increase their own success.