When the Going Gets Tough, The Tough Get Going
You look at Tim Hortons today and see a multi-billion dollar international company, but it was certainly not always so. What better time to hear about how Hortons achieved this success than right now during these tough economic times. Since 1964, Hortons has survived the difficulties of getting sufficient monies, 18% interest rates, staffing concerns and insufficient dollars to properly advertise their growing chain. Question is, “How did Hortons do it?”
The Twelve Steps to Retail Success
With the business formula used for selling coffee and Timbits, Ron provides the 12 steps to success while addressing issues all businesses face.
Tales from Under the Rim: Canadian Marketing Magic
Buist tells how a little donut shop grew into a Canadian institution. From the eureka moment in 1986 to the no-frills contest’s status as a defining feature of Canadian life.
Pleasing the Customer: Your Business as a Second Home
Tim Hortons and Canadian Culture