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Scott Wilson

SEO speaker

Scott Wilson is Canada’s leading SEO speaker on web sales and internet marketing expert and social media, using Search Engine Optimization (SEO) to help organizations rank higher online. PROFIT magazine ranks him as an essential speaker and resource for the CEOs of the fastest growing companies.

Toronto, Ontario, Canada

Presentations

Search Engine Optimization: Laser Beam Your Target Market
The Internet has quietly revolutionized the world in the last several years. Consumers are banking, shopping, being informed and entertained from their personal computers and mobile devices. The massive shift of consumers to the Web has relevance far beyond those in the media and entertainment industries. Today, as never before, people are researching their health, their diseases and their medications online. According to comScore, Inc., 61 billion searches were conducted worldwide on the Internet in August 2007 and that number continues to grow. Although we are seeing a massive shift of eyeballs to the Internet, drug marketing has been slow to follow. So how do you win first-page placement in the natural results on Google and the other major search engines? With a click of a mouse and some important tips, so let’s go!

SEO for the CEO
The Internet is now a major marketing force for organizations providing goods or services. But unless your website can be easily found, it will quickly fade into the internet jungle while other, more internet-adept organizations attract and recruit the customers you want. in a dynamic, fast-paced presentation on “Secrets of SEO” that all can understand and apply to their own websites and businesses. By following the key principles of configuring websites that Scott outlines, many of his listeners have been excited to see their websites rank within the first few listings in leading search engines such as Google, Yahoo, and MSN. Scott will also explain how companies can take advantage of the dynamic changes being made by Google as it strives to give its users information of better quality and diversity. As an example, he outlines how one new feature, Google Local Business, is helping firms ramp up their customer base in their drive-to area, cheaply and effectively.

Why Google
People ask, “Why Google?” Simple. Google has created the world’s greatest – and dominant – search engine. Google’s goal is to organize the world’s information and make it easily and instantly available to anyone with an Internet connection. This is being conducted by some of the brightest minds in the world and, not surprisingly, the complexity of their search algorithm is difficult to comprehend. After years of studying Google, Scott Wilson’s firm has simplified SEO into three easy-to-understand principles that Wilson calls the three secrets to SEO.

  • Scott is so passionate about what he knows that even CEOs who have any number of pressing issues in front of them were sufficiently engaged to focus on his presentation and learn.
    - Executive Director, Innovators Alliance
  • Just wanted to say thank you - yours was truly the most inspiring and exciting presentation we have had.

    - Sims & Company

Summary Profile

Scott Wilson is Canada’s leading speaker on web sales and internet marketing expert and social media, using Search Engine Optimization (SEO). PROFIT magazine ranks him as an essential speaker and resource for the CEOs of the fastest growing companies. His dynamic presentations provide practical, proven strategies for increasing sales and winning new customers, all in a highly cost-effective way. His presentations are unique, because of his focus on the financial pay-back of web sales. By drawing lessons from fascinating real-world examples, he educates decision makers. His captivating presentations are designed to empower audiences with the necessary knowledge to make the best business decisions utilizing proven strategies.

Google performs three Billion searches a day: So, the question for executives is: When a prospective customer is searching to buy, do they find your company or your competitors?

There are now more than a trillion pages on the web, a 1,000 fold increase from 2000. If your web site is a billboard, how will prospective customers find it in a jungle of a trillion others? The reality is most websites are billboards lost in the jungle.

Scott Wilson is Canada’s leading web sales and marketing expert using Search Engine Optimization (SEO). PROFIT magazine ranks him as an essential speaker and resource for the CEOs of Canada’s fastest growing companies. He is invited back every year to speak to the CEOs of the PROFIT 100 and PROFIT 50 fastest growing companies.

Wilson’s dynamic presentations provide practical, proven strategies for increasing sales and winning new customers – all in a highly cost-effective way. By drawing lessons from fascinating real-world examples, he educates and empowers decision makers. You will learn: the key performance indicators for a successful web marketing & sales campaign, benchmarking best practices, secrets of success for winning business on the web, the classic mistakes ad agencies and web design firms make that undermine web sales and marketing effectiveness, why search engine optimization is one of the least expensive methods of prospecting and winning new customers, and successful strategies to significantly reduce reputational risk when a corporate crisis hits.

Wilson’s presentations are unique, because he focuses on the financial pay-back of web sales, documenting case studies with a proven ROI. As a result, his company, RankHigher.ca, has grown to be one of the largest SEO firms in Canada, with over 110 active clients ranging from small businesses to Fortune 500 companies.

His captivating presentations are designed for decision makers, empowering them with the necessary knowledge to make the best business decisions utilizing proven strategies. Wilson will inspire you to implement your new-found knowledge right away. Organizations and individuals respond to his presentations with rave reviews and overwhelming enthusiasm.