NSB Logo

Adrian Gostick

Organizational Culture Expert

How do today’s best leaders accelerate business results? By engaging their employees to execute on strategy, vision, and values. In his challenging, information-packed talks, #1 bestselling leadership author Adrian Gostick provides real solutions on managing change, driving innovation, and leading a multi-generational workforce.

Salt Lake City, Utah, USA


All In: How the best leaders develop a culture of belief & drive big results
While most leaders understand their most reliable competitive advantage comes from their people, few know how to get their teams “all in”—convincing employees to buy into the strategy they’ve put forward. If a culture is clear, positive, and strong, then people will believe what they do matters and that they can make a difference. If a culture is dysfunctional—chaotic, combative or indifferent—employees will spend more time thinking about why the people sitting next to them should be fired than getting fired up themselves. Audiences will learn: the 3 research-based characteristics of the world’s most profitable, productive organizational and team cultures; the 7 steps today’s most successful leaders use to generate buy-in; and how managers at any level can build a productive workgroup culture of their own where employees commit to the culture and give an extra push of effort. Designed for senior leaders and managers (although sometimes tailored to include all employees), the session is typically customized to an organization’s specific culture challenges.

Carrots 2.0: How today’s managers use recognition to engage their people, retain talent, and accelerate performance
Most managers want to create cultures where their teams achieve above-and-beyond results, but for a culture to really take off teammates must encourage each other on a daily basis. The answer is in rooting for each other: having each other’s backs, appreciating strengths, and recognizing strategic behaviors. Audiences will be introduced to new generational and industry-specific data from a survey of 14,000 working adults—helping managers link recognition to what is most meaningful to their employees. They introduce practical concepts that help managers encourage excellence, including ideas such as appreciation vs. recognition, effort vs. achievement, and praise vs. rewards. Designed for managers, this session is typically customized to an organization’s specific recognition needs and can also include the organization’s available R&R tools.

What Motivates Me: How to lead and retain generations in the workplace
By 2024, 75 percent of the workforce will be Millennials and Gen Z. The best leaders are retaining more of their key, young talent by creating meaningful career discussions from day one, and are helping younger workers understand their impact on the greater purpose of the organization. In addition to learning how to help team members of all generations work together more effectively, leaders in this session will discover ways to reduce employee attrition by helping each employee understand their core motivators and sculpt the nature of their positions to better match those drivers. The truth is very few leaders know what is really motivating to their people or, even if they do, don’t know how to apply that information to day-to-day work.

Be a Better Manager by Friday: Real skills for inspiring employees, leading a team, and winning in today’s transformative marketplace
For leaders looking to drive innovation, diversity, and inclusion in their teams, many established management practices are doing more harm than good. Too many leaders are dampening their employees’ exuberance and refreshing diversity with old-school management approaches that are killing their cultures. This fresh, funny and challenging keynote presentation will debunk myths such as The Smartest Person in the Room, Treating Everyone the Same is Fair, Appreciation Comes in a Paycheque, and We’ll Let You Know if You Mess Up. Audiences will learn how to lead in such a way that today’s employees will follow—including establishing a clear future vision, enhancing diversity, increasing trust levels, and providing opportunity and growth development paths. Designed for senior leaders and managers, this session is typically customized to an organization’s specific leadership challenges.


Global Gurus | Organizational Culture Professionals
Global Gurus | World's Top 30 Leadership Professionals

  • The feedback was outstanding! Adrian made a significant and impactful contribution to our meeting and our journey as a company. Everyone is talking about “being in the wheelbarrow” and being “all-in.” We now have some highly motivated senior leaders.

    - CEO, Jeld-Wen
  • What can I say, Adrian was awesome! He delivered a fantastic message that left our people inspired at our annual GM conference. We will see him again soon.

    - CEO, California Pizza Kitchen
  • The undisputed thought leader in employee motivation.

    - Global CEO, DHL Express

Summary Profile

Adrian Gostick is a global workplace expert and thought leader in the fields of corporate culture, teamwork, and engagement. He is founder of the training company The Culture Works and author of the #1 New York Times, USA Today and Wall Street Journal bestsellers All In and The Carrot Principle. His books have been translated into 30 languages and have sold 1.5 million copies around the world.

As a leadership expert, he has been called “fascinating,” by Fortune magazine and “creative and refreshing” by the New York Times. Gostick has appeared on NBC’s Today Show and CNN, and is often quoted in The Economist, Newsweek, and Wall Street Journal. If you Google the 30 Top Leadership Gurus, he is on the list along side Jack Welch and Jim Collins. His consulting clients include Danaher, Bank of America, Rolls Royce, JELD-WEN and California