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Daniel Burrus

Business Strategist & Global Futurist

Daniel Burrus is considered one of the World’s Leading Futurists on Global Trends and Innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. He is a strategic advisor to executives from Fortune 500 companies helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact.

Hartland, Wisconsin, USA


The Anticipatory Organization: A Proven Model To Predict Change & Create Extraordinary Results

This eye-opening and motivating presentation will teach attendees the key components of the new core competency—anticipation—and show them how to apply it to their work and life, which will accelerate both their organization’s growth and their personal success. Based on decades of research and experience applying his Hard Trend methodology to leading companies worldwide, Daniel has identified the missing competency: Anticipation. With his Anticipatory Organization Model, Burrus enables business leaders to separate Hard Trends from Soft Trends. When you learn to analyze and perceive trends this way, it is possible to tap into what Burrus calls Everyday Innovation, solving challenges faster, and recognizing previously invisible opportunities. Mastering these capabilities will position your organization to be the disruptor instead of being the disrupted — thus creating competitive advantage, and reducing risk.

Accelerating Growth: Leading with Strategic Foresight and Certainty

Accelerating growth requires a new way of thinking about overcoming obstacles and acting on new opportunities. All too often, change comes from the outside in, forcing us to react by slipping into a crisis management mode, and putting out fires. This presentation is about opportunity management, identifying the driving forces of predictable change, driving growth strategies from the inside out, and taking control of our future. This eye-opening and motivating presentation will teach attendees how to be prepared to capitalize on the next wave of technological change and drive growth strategies from the inside out.

Transforming Retail with Strategic Foresight and Certainty

In this riveting and innovative presentation, Daniel Burrus covers the ever-evolving retail landscape. This space is greatly affected by the emergence of new trends; the problem is knowing how to identify which to act on. Daniel’s insights shine light upon the significance of redefining the consumer experience, and the technologies emerging that will foster interactivity across virtual and physical store-fronts.

There are new tools and strategies that can transform the customer experience, grow brand loyalty in amazing new ways, increase consumer engagement, and accelerate the results of omnichannel marketing. What do Apple, Warby Parker, Amazon, and a host of other e-commerce brands that are opening retail brick-and-mortar stores know that most retailers don’t know? The good old days of retail are ahead of us. By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, you can accurately anticipate technology-driven disruptions before they disrupt, problems before they happen so that you can pre-solve them, customers’ needs before they express them, and game-changing opportunities before the competition. Mastering these capabilities will position you and your organization to turn disruption and change into an advantage.

Business Process Transformation: The Big Ideas That Are Changing Everything

Daniel Burrus takes the concept of looking into the future and transforms it into a new paradigm for running an Anticipatory Organization using the new tools of innovation for driving business process transformation. The Cloud, Virtualization, Mobility, and Machine-to-Machine Communications (M2M) are the great enablers allowing organizations to transform every business process in ways that were impossible just a few years ago to dramatically reduce costs and drive new revenue streams. In his transformative presentation, Daniel Burrus teaches how to anticipate the revolution of dematerialization, advanced virtualization, cloud services, mobility, IoT and a host of other game-changing technologies using his proven Hard Trend Methodology. Transform the underlying business processes of how you sell, market, communicate, collaborate, innovate, train and educate.

Transforming Healthcare with Technology-Enabled Innovation

We are standing at the base of a mountain of technology-driven change within the sphere of Healthcare. Wireless telemedicine, point-of-care transactions, e-enabled disease management, home diagnostics, the virtual hospital, e-enabled customer choice, e-enabled assisted living, e-communities of practice, just-in-time training, and procurement service providers are just a few of the many areas that can be used to accelerate a positive transformation in healthcare.

Understanding the new opportunities that will result is essential in determining a clear course of action. Technology will never replace doctors and nurses, but it will provide them with more data-driven insights and actions. A combination of data and technology will enable doctors to achieve their desired results faster, and empower patients with the knowledge of their own bodily state. Navigating these Hard Trends will lead you to the future of modern healthcare in a digital age. In this innovative and thought-provoking presentation, Daniel Burrus guides the audience through the seemingly infinite development of Healthcare innovation. Despite the vast resources and contributions to the fields science and technology, there is still great opportunity in this industry…which also indicates that there is room for disruption. Burrus will provide the concepts needed to anticipate the coming change in pharmaceuticals, medical computing, and consumer health technology that will position you and your organization as a future leader in this space.

  • You were fabulous! You received rave reviews from our participants for the relevancy, insight and expertise of your presentation material and style. You are the only keynote speaker we have invited back numerous times. I am convinced the extraordinary success of your continued contribution is due in no small part to the enormous amount of time you put into each presentation by customizing it to fit the unique and challenging needs of our CMO audience each year.

    - CEO, Global Retail Marketing Association
  • By applying the principles of Flash Foresight to our business, in less than a year we have been able to double our revenues and increase the value of our company by a factor of four, and we feel the biggest impact is yet to come.
    - CEO, ConnectWise
  • Your presentation was captivating. We all left the presentation with different mindsets on how to think beyond the normal and look towards the future, an approach that will continue to drive ACUITY forward.

    - President and CEO, ACUITY
  • Your presentation was outstanding! Feedback thus far has been great. The ability to personalize it to our audience, and bring out what is relevant was fantastic.

    - SVP & CMO, ExpressScripts
  • I haven’t stopped thinking about your keynote from our National Sales Meeting. You are maverick, rogue, and completely changed the way I think about my job/game. I no longer want to sell 1 at a time, I want to sell 10 at a time – the bigger big.

    - Territory Manager, Dexcom

Summary Profile

An award-winning futurist speaker, Daniel has delivered more than 2,800 keynote speeches to corporations, associations, and professional organizations worldwide. In his presentations, he blends timely and provocative insights with just the right amount of humor and motivation to enable his audiences to take positive action. He is a master at customizing his presentations to his audiences as he identifies game-changing trends that will have a direct impact on his audience members and offers powerful, practical guidance for turning rapid change into a competitive advantage.

His client list includes companies such as Microsoft, GE, American Express, Google, Deloitte, Procter & Gamble, Honda, and IBM. 

He is the author of seven books, including The New York Times and Wall Street Journal best-seller Flash Foresight, as well as the international best-seller Technotrends. His latest book, The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage (2017), is an Amazon #1 Hot New Release for Business

Daniel is a featured writer with millions of monthly readers on the topics of innovation, change and the future for CNBC, Huffington Post, and Wired Magazine to name a few. He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including Harvard Business Review, The Wall Street Journal, Financial Times, Fortune, and Forbes.

Burrus is an innovative entrepreneur who has founded six businesses, four of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.

His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology driven change and its direct impact on the business world.