Jon examines the risk model provided by the oil industry, illustrating the success of 1 input yielding multiple outputs, using it as a rubric to solve many of the dilemmas faced by the renewable energy sector. Discussing the dynamic of eliminating key externalities in any industry and focusing on labour inputs which yield items of production, Jon focuses on the interaction of labour, products and management under the aegis of the oil production model. Oil created a reality whereby the scarcity of basic goods is as minimum as it has ever been; so if we wish to replace oil, we have to find products that interact in the marketplace as oil does.
The notion examined in Jon’s discussions about oil and the economics of oil, applies to the functionality of managing products or people in the modern market place. The notion of having 1 product that yields multiple outputs, is inherently rooted in the philosophy that eliminating externalities can both create and eliminate efficiencies. When is it appropriate to outsource, where do expectations lie when management suggests a firm cannot achieve an outcome without outsourcing, should growth rely on greater outsourcing?
As CEO of Harvest Speciality Mills, Jon works very closely with agricultural firms in Ontario, Manitoba, Saskatchewan and Alberta. Jon regularly discussing the economics of agriculture as it relates to food, animal feed and biofuel.