Didn’t See It Coming Based on my book, Didn’t See It Coming describes the attributes of brands/companies that are resilient enough to survive and thrive in our chaotic marketplace. There are numerous case studies of companies that are thriving, as well as companies that didn’t make it. The session concludes with a workshop on building a brand that will resonate with customers, and give the company a focused vision and mission.
Ready! Fire! Aim?
Ready! Fire! Aim? focuses on the need to create an effective message / story before embarking on social media marketing. The speech was voted one of the best of this year’s Social Media Camp – Canada’s largest conference of its kind. The speech includes both instruction in creating an effective, engaging message, as well as tips on choosing which social media would best work for your purposes.
The days of multimillion dollar ad buys are gone. We’re a nation of entrepreneurs, and our marketing dollar has to stretch! Bootstrap Marketing explores how to create an effective (almost) free marketing campaign, with a plethora of fun, engaging examples to spice things up. Core to the talk and workshop are getting your message right, picking your executions wisely, and creating the means to effectively measure results.
The Authentic Brand
‘Authenticity’ is the most used, abused term in marketing today – driving it to the point of irrelevance. But consumers respond to brands that are unique, transparent, people-focused, and driven by a mission greater than ‘keeping shareholders happy’. What are the secrets of authentic brands, and how can you give your brand the sort of authenticity that will help you cut through a cluttered marketplace.