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Neil Bearse

Digital Marketing Expert

With a background combining formal training in education with extensive expertise in social media, web analytics and digital marketing, Neil Bearse is able to bridge the gap between technology and business – delivering a talk that is, at once, informative, inspiring and entertaining.

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Kingston, Ontario, Canada

Presentations

The Age of Digital Storytelling
Storytelling is nothing new; in fact, it has been a common theme of human civilizations for thousands of years.  Learn how your organization must adapt in order to tell better stories, hear the stories being told about you already, and empower customers to get involved in the narrative of your brand.

The Social Organization
Studies have demonstrated that conversations with colleagues are the #1 source of new knowledge within organizations. Learn how to leverage that power of social tools within your organization in order to break down silos, increase collaboration, and ensure optimal communication between business units.

Harnessing the Power of Social Learning: How conversation, collaboration and curation are reshaping organizational knowledge
In this interactive and entertaining keynote presentation, you will learn how the same concepts that make social media platforms powerful tools for external communication are being used by leading organizations to drive innovative corporate training programs and build organizational culture.

Leveraging the Power of the Social Web

Is your business aware of the conversation occurring online? Do you know where to look?  This session will not only provide you with tools to monitor your online reputation, but it will arm you with ideas and strategies to harness the power of word-of-mouth.

Social Media and Your Dream Career
Every day thousands of resumes cross employers’ desks.  How are you going to stand out? Access to tools like LinkedIn, Twitter, and Facebook now provide valuable opportunities to build the network that can lead to your dream job. Meanwhile, the web’s emergence as a publishing platform allows you to go beyond the pages of your resume to demonstrate your abilities, convey your ideas and build your personal brand. In this session you will learn to assess your current personal web presence and evaluate the steps required to make it best represent your value to colleagues, employers or investors.

  • I have seen many people talk about social networking and its place in society, but never has anyone resonated with the audience like Neil did. A commanding talk on the subject.

    - VP Foodservice, Kraft Canada Inc.

Summary Profile

His pioneering work to market the music of independent artists online and through word-of-mouth channels like podcasting and blogging led to him representing artists from across North America, and the incorporation of his marketing consulting company TWOSIX.TWO. His grassroots campaign that placed an independent band’s single on the iTunes charts in 16 countries worldwide has been cited as one of the first crowdsourced social marketing campaigns to gain worldwide traction.

An active consultant and speaker, his list of current and former clients includes WestJet, SaskTel, Kidrobot, Starbucks Canada, Canadian Deposit Insurance Corporation and the Canadian Security Intelligence Service. He is frequently featured as an expert in social media and digital marketing for major media outlets including Bloomberg, CBC, CTV, the Globe & Mail and The National Post. Additionally, he serves on the Advisory Board of MyMusic.com, a quickly growing social network for music fans around the world.

Neil has four times been selected as a guest speaker for Deloitte’s Best Managed Companies Symposium; including the inaugural event in Mexico City in 2010. Bearse also teamed with former Yahoo! Canada General Manager Kerry Munro for a seven-city Canadian speaking tour, teaching managers and executives how to better leverage digital communications and social media.

In addition to the role of Associate Director, Marketing at Queen’s School of Business, Bearse is a regular contributor to the School’s world-renowned executive education programs, with experience teaching on Queen’s Marketing Program, Queen’s Executive Program and Queen’s MBA Programs across North America. In 2013, he led the team responsible for launching QSB Insight; a publishing platform dedicated to sharing the research and knowledge generated by QSB with the global business world.