NSB Logo Omar Johnson Omar Johnson

Omar Johnson

Speaker

Los Angeles, California, USA

Marketing & Branding Expert, Former CMO at Beats by Dre & VP at Apple

Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing for all global brand marketing and advertising efforts. Under Johnson’s tenure, Beats grew from $180 million to a $1.1 billion dollar global icon and category leader.

Keynote Speeches

Marketing Brands with Authenticity and Emotion

Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

The Beats Story: Building an International Brand

When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

The Best Idea Wins: How to work with the crowd, ignore the data, and use the art of listening to develop your best ideas

Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

Leadership: Meeting People “Where They Are”

When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones. In this talk, Omar shows how your company can incorporate guerilla techniques to gain market share.

The New Rules of Marketing: From Influencers to Ambush Marketing
The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

The New Rules of Marketing: From Influencers to Ambush Marketing

The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

Audience reviews:

  • I worked with Omar during the launch of Nike+ and Nike Sport Music marketing campaigns. Omar’s intelligence, clear communication, direction, passion and creativity are unmatched. In the simplest terms, Omar is a pleasure to work with and is a true treasure within this industry.

    - Marketing & Retail Brand Consultant, Stance Marketing
  • Omar Johnson is a fantastic speaker and extremely gracious. We gained valuable insights that we will use as an organization moving forward. His contribution to our event made it a great success.

    - VP Marketing & Communications at Pitney Bowes
  • Omar is a highly engaging presenter who will share with Domopalooza attendees how curiosity and creativity turned headphones from a commodity product into an experience, and how insights can drive influence. We’re thrilled to bring his experience to the Domopalooza stage.

    - Domo founder and CEO
  • Omar Johnson is one of the most talented marketing executives I’ve ever met and we couldn’t have built Beats without him.

    - Jimmy Iovine
 

Speaker Biography

Omar leads all global brand marketing and advertising efforts at Beat Electronics. He applies his extensive marketing expertise across brand development, advertising, retail experience, entertainment/sports marketing, and digital marketing. A strategic marketing professional with +15 years of experience in global marketing and a proven track record of success, Johnson has created deep consumer connections with the brand.

Johnson has driven explosive growth in the category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He has strategically and successfully made Beats the headphone of choice to the best musicians and the best athletes in sports.

Under Johnson’s tenure, the business has grown from $180 million to a $1.1 billion dollar global icon and category leader. Beats is the #1 premium headphone in N. America, UK, France, Germany, S. Korea and Singapore.

Previously, Johnson led innovative marketing programs for international brands including Nike, Coca-Cola and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant and “The Most Valuable Puppets”.

Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.