Business | Think Like a Startup: Tomorrow’s Leadership and Management Survival Skills
Modern businesses operate in a world of infinite global competition and shrinking barriers to entry – and one where speed and savvy can trump size and scale. Discover how you can apply the principles and techniques today’s most successful young startups, leaders and management teams employ to transform organizations, products and processes, grow brand awareness, and cultivate the strategic decision-making skills required to survive and thrive in the new economy. Let rivals struggle: Here, you’ll learn how to better engage audiences, explore new markets and evolve your enterprise or brand to adapt to shifting trends, all while fostering the tools, talent and skills required to stay competitive in tomorrow’s ever-changing environment.
Change Management: Creating a Culture of Innovation
Even the most successful modern corporations, associations and professional groups must continually reinvent their products, processes and operations to remain relevant, given the pace at which the modern marketplace evolves. You can empower both individuals and teams to more effectively embrace paradigm shifts, improve organizational learning, and boost productivity with these proven new approaches to leadership, technology and time management. Bestselling business author and consultant Scott Steinberg explains how the market’s most innovative firms are embracing change management, and best practices and leadership pillars you can implement to breed a culture in which innovation thrives.
Technology for Teachers: The Future of Education
From interactive apps to virtual worlds, multimedia textbooks and online parent-teacher portals, technology promises a brighter, more connected future for education. Find out how to make high-tech simple via powerful everyday classroom strategies that teachers, educators and instructors can use to excite and engage children in every age group (pre-K, grade school, tweens, teens, college, etc.). Via an informative and eye-opening presentation, you’ll learn how forward-thinking schools, administrators and professors are using high-tech tools and gadgets to transform the learning process, and how you can apply new innovation and learning techniques to make kids sit up and take note.
Redefining Value: How to Identify and Give Customers What They Want
With thousands of businesses and brands competing for shrinking audience awareness and limited purchasing power, the only guaranteed way to compete is to become an invaluable source for meeting customers’ needs. Here, audiences learn the tools and methodologies needed to connect and communicate with increasingly savvy and more informed consumers, and reshape products, services and outreach strategies to not just satisfy, but also surprise and delight. In a world of faceless commodities, value growingly accrues to businesses and individuals that speak all customers’ language, including clients, strategic partners and employees. Using the insights gained within, you’ll learn to more effectively converse with all, influence perception, and enhance audience takeaway from every interaction.
The New Rules of Marketing and PR: Inbound Marketing, Content Strategy and More
The Internet has changed everything for modern marketing, advertising and public relations (PR) professionals. With connected audiences’ attention fractured across blogs, websites, social networks, online video sites and more, suddenly, it’s not just about reaching end-users – it’s about creating compelling content and stories they’ll actively seek out and share. Via the lens of practical, real-world examples and case studies, discover actionable promotional and content strategy solutions that businesses of every size can use to better connect and communicate – and transform the size, shape and volume of conversations overnight.
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