Search Engine Optimization: Laser Beam Your Target Market
The Internet has quietly revolutionized the world in the last several years. Consumers are banking, shopping, being informed and entertained from their personal computers and mobile devices. The massive shift of consumers to the Web has relevance far beyond those in the media and entertainment industries. Today, as never before, people are researching their health, their diseases and their medications online. According to comScore, Inc., 61 billion searches were conducted worldwide on the Internet in August 2007 and that number continues to grow. Although we are seeing a massive shift of eyeballs to the Internet, drug marketing has been slow to follow. So how do you win first-page placement in the natural results on Google and the other major search engines? With a click of a mouse and some important tips, so let’s go!
SEO for the CEO
The Internet is now a major marketing force for organizations providing goods or services. But unless your website can be easily found, it will quickly fade into the internet jungle while other, more internet-adept organizations attract and recruit the customers you want. in a dynamic, fast-paced presentation on “Secrets of SEO” that all can understand and apply to their own websites and businesses. By following the key principles of configuring websites that Scott outlines, many of his listeners have been excited to see their websites rank within the first few listings in leading search engines such as Google, Yahoo, and MSN. Scott will also explain how companies can take advantage of the dynamic changes being made by Google as it strives to give its users information of better quality and diversity. As an example, he outlines how one new feature, Google Local Business, is helping firms ramp up their customer base in their drive-to area, cheaply and effectively.
People ask, “Why Google?” Simple. Google has created the world’s greatest – and dominant – search engine. Google’s goal is to organize the world’s information and make it easily and instantly available to anyone with an Internet connection. This is being conducted by some of the brightest minds in the world and, not surprisingly, the complexity of their search algorithm is difficult to comprehend. After years of studying Google, Scott Wilson’s firm has simplified SEO into three easy-to-understand principles that Wilson calls the three secrets to SEO.