Stop Telling Your Story and Become Part of Mine
Shift the conversation and consideration from a transactions sold on price, to a transformation valued on relevance. Tony Chapman’s customized Keynote will inspire and motivate your audience with his cutting-edge insights, ideas and passion. In this ‘Age of Noise’ when so many brands, businesses and individuals are starving for attention and relevance, Chapman shows you how you can engage the ‘head, heart and hands’ of any audience – shape how they think, feel and buy.
To do so he takes your audience on an adventure to uncover and then master Storytelling, the most proven and potent platforms for engaging any audience but then adds a remarkable and game-changing twist.
He shows why your customers, employees or investors are the heroes of your story, how to identify the quest they are on, and the role you must play to help them get to where they need to go. From transaction to transformation, from telling your story to becoming part of theirs.
Your audience is the hero, and the end game is their transformation. Your role is to matter to the lives and livelihood of the people that matter most to you. From telling your story to becoming part of theirs.
Tony Chapman has developed two interactive workshops to provide your audience with hands-on training on how to move the conversation and consideration from a transaction sold on price, to transformation valued on relevance.
Host, Moderator & Interviewer
Tony is a frequent and often daily contributor to the conversation on National Television and Radio. Tony draws upon his skills as a media host and spokesperson to extend his offering beyond his Keynotes and Workshops. Tony can be available as your Host for the Day ensuring that a consistent message is woven throughout the different Keynotes and Panel Discussions. He considered one of Canada’s top moderators. He is also available to do promotional videos, interview key individuals, or help to support your media efforts surrounding your event.
Workshop: Purpose-Driven Storytelling
Tony's Storytelling and Creative workshop is designed for teams embarking on marketing, sales or business planning or when holding a management retreat.
Participants first look at the 'Age of Noise', the mindset of the consumer and customer, and the growing challenges of being heard. They establish the potency of storytelling to break through the clutter and how 'Story Creators' craft attention-grabbing content. Workshop attendees learn how purpose-driven brand stories begin, are authenticated through insights, travel in an arc, and why the companies are never the heroes. Tony then demonstrates how these insights can be applied to your business, brands, or even career.
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