Stop Telling Your Story and Become Part of Mine
The marketplace is experiencing relentless headwinds, and they show signs of strengthening, not abating. Too much and too many is chasing a finite amount of time and money. The ‘Mobile Wand’ which is putting the world within arms’ reach of desire. Everyone is demanding More and Less. More of what matters to them with less friction. A shift from ‘mass to my’ media, products and services. An erosion of trust in Organizations, Institutions and Brands. These headwinds have battered and eroded much of the relevancy and goodwill in the marketplace and price is increasingly becoming the tiebreaker to earn attention and to move volume. Combating these market conditions requires a step change in your Marketing, Sales and Leadership Strategies. Price is a race to zero without an airbag. You must compete on value and relevancy to be valued. You must clearly demonstrate to the people that matter most to you how what you offer will get them to where they need to go.
Stop telling your story and become part of theirs. Move from providing to enabling from transactions to transformations. This powerful keynote is customized to each audience and their market conditions and packed with unique and actionable insights and ideas. Engage and persuade those that matter most by Stop Telling your Story and Becoming Part of Mine.
Make Things Happen or Wonder What Happened
We are competing in a world of abundance where supply outstrips demand. There is no middle ground or status quo. You are either making things happen or wondering what happened. The individuals and companies that wonder what happen rely primarily on one size fit all mass solutions. They use ‘driftnet’ marketing and selling to attract a broad customer base. This approach lacks relevancy and their offering can easily be commoditized. To make things happen requires a more personalized approach. The key is to uncover meaningful insights and then ladder them into big ideas and unique solutions. This inspiring keynote draws upon market tested examples and a proven formula to teach any individual, brand or business how to make things happen by shifting the conversation from ‘mass to my’. What matters most to my customers’ life and livelihood. An inspirational talk on how to Make Things Happen.
The Heart of Business or Disrupt the Disruptors
Consumers sleep in a strangers bed and drive in strangers cars. They treat Amazon as the world’s biggest vending machine. Welcome to the Disruption Economy. Your career or business could be disrupted next. Are you prepared? If you are in hospitality are you capable of taking the air out of airbnb or as a retailer can you stop Amazon from overflowing into your consumer base?
This Keynote dives into the not too distant future where each day machines are becoming faster and smarter and on line user experiences more effortless. What most of these disruptors lack is ‘heart’. The person in ‘person’ality and the human in ‘human’ity. This inspiring keynote will show you how to dial up the emotional side of your business through the people you hire and the positive messaging you send out in the marketplace. Make sure your career or brand isn’t disrupted by the disruptors.
Host, Moderator & Interviewer
Tony is a frequent and often daily contributor to the conversation on National Television and Radio. Tony draws upon his skills as a media host and spokesperson to extend his offering beyond his Keynotes and Workshops. Tony can be available as your Host for the Day ensuring that a consistent message is woven throughout the different Keynotes and Panel Discussions. He considered one of Canada’s top moderators. He is also available to do promotional videos, interview key individuals, or help to support your media efforts surrounding your event.
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Agency of the Year