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Tony Chapman

Entrepreneur, Marketing & Brand Strategist

Tony draws upon over 30 years of experience to customize and pack each talk with powerful insights and big ideas. He earns stellar reviews and repeat business for his deep dives into the marketplace, relevant and actionable content and passionate delivery.  

Toronto, Ontario, Canada

Presentations

The Sharing Economy: Taking the Air Out of Airbnb
The sharing economy is disrupting Tourism and Hospitality, Transportation, and Financial Services.  In this candid but inspiring Keynote, Tony will show you how you can take on this formidable threat and take share back from the sharing economy. It won’t be easy, but it is possible. 

Engage & Persuade: From Mass to Millennial
Last year the Millennials surpassed the Boomer in size and spending power. They are also influencing the behaviour of all others.  In this talk Tony does a deep dive into the ‘Head, Heart and Hands’ of a generation that demands More and Less, Profit and Purpose, Less is More, and My versus Mass.  He then forms a plan on how to engage and persuade this generation that is of immense importance to both your revenue and talent pool.

The World is Your Stage. Stand Upon It!
For most brands and careers there is no longer a middle ground. You are either winning on value or relying on price as your tiebreaker. One is a race to prosperity while the other to zero without an airbag.  You are either making things happen or wondering what happened. In this talk, Tony will show you how to make things happen.

Platform Plus

Workshop or Keynote | Start Story Selling

In a world of abundance, with too many and too much chasing too little demand Tony will show you how to engage those who matter most to you. This talk is both motivational and educational and is guaranteed to 'stop the presses' regarding how you market and sell. It comes with an created an accompanying workshop.

Moderator

Tony is a master at facilitating conversations that draw out actionable takeaways for any type of audience.

Awards

2008
Marketing Hall of Legends

2006
Agency of the Year

  • A strong and motivational message that inspired attendees. His presentation tied into our theme well; both asking and answering industry specific questions to provide a clear example of how his theory is applicable in agri-retail. Our attendees appreciated his customized approach.

    - President & CEO, Canadian Association of Agri-Retailers
  • A passionate speaker and steps ahead of most. He brings the insights and big ideas that we can act upon.

    - CEO of Cineplex Entertainment
  • Our delegates raved about him….the content was outstanding. Following his presentation, I walked in to the hallway and literally encountered three delegates (two of whom are on our board) who were on their phones with their agencies changing ad creative and taglines!

    - Executive Director, Boating BC Association
  • Tony digs deep into the subject to build and stage an outstanding and relevant presentation" based on his audience and the key challenges they face. Tony also draws on his vast experiences, research and timely intel to provide poignant insights into emerging and existing challenges that an organization needs to be aware of and understand. Tony's captivates and resonates.

    - Former Chairman of the Board, Hockey Canada
  • Tony passion is palpable, and the energy level in the room becomes notably higher when he is speaking. His messages are clear, simple and concise - we had Partners still quoting Tony a year after that partners' meeting. He clearly left a mark on our conference and firm.

    - National Director Marketing, and Communications, Grant Thornton LLP
  • We love having Tony as a keynote - he understands retail and what it takes to win. He delivers great content with passion and always keeps the audience wanting more.

    - CEO Retail Council of Canada
  • Tony is energetic and informative. He engages both the panel and the audience by asking big questions that bring out fresh insights and provokes great discussion.

    - Vice President of Marketing, Walmart
  • Tony doesn’t moderate a panel; he masterminds it. He knows how to bring out the best of the best.

    - CEO, Second Cup Coffee Company

Summary Profile

Tony Chapman delivers inspirational and transformational presentations. Passionate, provocative, opinionated and relevant, with an engaging personality, he speaks on a range of issues including consumerism, business strategy, politics, the economy, as well as branding and marketing.

Tony is a frequent contributor to the conversation on television, radio, the newspapers and in new media.  His philosophy on competing, in an age of abundance, is featured in two national and two international television documentaries.

His first book, Story Selling – Getting Heard in the Age of Noise will be published in the Fall of 2017.

Tony has founded or cofounded two international renowned communications agencies and a research firm. He is one of the youngest individuals to be inducted into the Marketing Hall of Legends.  Tony was a Judge on Food Networks hit Recipe to Riches, or as the Host of the Nissan Innovation Challenge in City TV.

He will soon be hosting a national radio show that focuses on how disruptors go about changing the marketplace.