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Tony Chapman

Entrepreneur, Marketing & Brand Strategist

Tony Chapman is a contributor to the conversation at Conferences and on National Television and Radio. He draws upon his three decades of experience as a consumer expert and business strategist pack each talk with powerful insights and big ideas.

Toronto, Ontario, Canada

Presentations

Stop Telling Your Story and Become Part of Mine
The marketplace is experiencing relentless headwinds, and they show signs of strengthening, not abating. Too much and too many is chasing a finite amount of time and money. The ‘Mobile Wand’ which is putting the world within arms’ reach of desire. Everyone is demanding More and Less.  More of what matters to them with less friction. A shift from ‘mass to my’ media, products and services. An erosion of trust in Organizations, Institutions and Brands. These headwinds have battered and eroded much of the relevancy and goodwill in the marketplace and price is increasingly becoming the tiebreaker to earn attention and to move volume. Combating these market conditions requires a step change in your Marketing, Sales and Leadership Strategies. Price is a race to zero without an airbag. You must compete on value and relevancy to be valued. You must clearly demonstrate to the people that matter most to you how what you offer will get them to where they need to go.

Stop telling your story and become part of theirs.  Move from providing to enabling from transactions to transformations. This powerful keynote is customized to each audience and their market conditions and packed with unique and actionable insights and ideas. Engage and persuade those that matter most by Stop Telling your Story and Becoming Part of Mine.

Make Things Happen or Wonder What Happened
We are competing in a world of abundance where supply outstrips demand.  There is no middle ground or status quo.  You are either making things happen or wondering what happened. The individuals and companies that wonder what happen rely primarily on one size fit all mass solutions.  They use ‘driftnet’ marketing and selling to attract a broad customer base.  This approach lacks relevancy and their offering can easily be commoditized. To make things happen requires a more personalized approach. The key is to uncover meaningful insights and then ladder them into big ideas and unique solutions. This inspiring keynote draws upon market tested examples and a proven formula to teach any individual, brand or business how to make things happen by shifting the conversation from ‘mass to my’.  What matters most to my customers’ life and livelihood. An inspirational talk on how to Make Things Happen.

The Heart of Business or Disrupt the Disruptors
Consumers sleep in a strangers bed and drive in strangers cars. They treat Amazon as the world’s biggest vending machine. Welcome to the Disruption Economy. Your career or business could be disrupted next. Are you prepared? If you are in hospitality are you capable of taking the air out of airbnb or as a retailer can you stop Amazon from overflowing into your consumer base?

This Keynote dives into the not too distant future where each day machines are becoming faster and smarter and on line user experiences more effortless.  What most of these disruptors lack is ‘heart’. The person in ‘person’ality and the human in ‘human’ity. This inspiring keynote will show you how to dial up the emotional side of your business through the people you hire and the positive messaging you send out in the marketplace. Make sure your career or brand isn’t disrupted by the disruptors.

Platform Plus

Host, Moderator & Interviewer

Tony is a frequent and often daily contributor to the conversation on National Television and Radio. Tony draws upon his skills as a media host and spokesperson to extend his offering beyond his Keynotes and Workshops. Tony can be available as your Host for the Day ensuring that a consistent message is woven throughout the different Keynotes and Panel Discussions. He considered one of Canada’s top moderators. He is also available to do promotional videos, interview key individuals, or help to support your media efforts surrounding your event.

Awards

2008
Marketing Hall of Legends

2006
Agency of the Year

  • A strong and motivational message that inspired attendees. His presentation tied into our theme well; both asking and answering industry specific questions to provide a clear example of how his theory is applicable in agri-retail. Our attendees appreciated his customized approach.

    - President & CEO, Canadian Association of Agri-Retailers
  • A passionate speaker and steps ahead of most. He brings the insights and big ideas that we can act upon.

    - CEO of Cineplex Entertainment
  • Our delegates raved about him….the content was outstanding. Following his presentation, I walked in to the hallway and literally encountered three delegates (two of whom are on our board) who were on their phones with their agencies changing ad creative and taglines!

    - Executive Director, Boating BC Association
  • Tony digs deep into the subject to build and stage an outstanding and relevant presentation" based on his audience and the key challenges they face. Tony also draws on his vast experiences, research and timely intel to provide poignant insights into emerging and existing challenges that an organization needs to be aware of and understand. Tony's captivates and resonates.

    - Former Chairman of the Board, Hockey Canada
  • Tony passion is palpable, and the energy level in the room becomes notably higher when he is speaking. His messages are clear, simple and concise - we had Partners still quoting Tony a year after that partners' meeting. He clearly left a mark on our conference and firm.

    - National Director Marketing, and Communications, Grant Thornton LLP
  • We love having Tony as a keynote - he understands retail and what it takes to win. He delivers great content with passion and always keeps the audience wanting more.

    - CEO Retail Council of Canada
  • Tony is energetic and informative. He engages both the panel and the audience by asking big questions that bring out fresh insights and provokes great discussion.

    - Vice President of Marketing, Walmart
  • Tony doesn’t moderate a panel; he masterminds it. He knows how to bring out the best of the best.

    - CEO, Second Cup Coffee Company

Summary Profile

Tony has delivered inspirational talks at Mobile Conferences in China, Spain, and Brazil, at Tourism Conferences in Poland and Mexico, as well as talking to entrepreneurs, retailers, automotive, tourism and hospitality, pharma and B2B across North America. Rather than specializing in speaking to one sector, Tony chooses to work across many as each provides a unique lens into another. He also does half-day brainstorming sessions with Boards and Leadership teams.  

To prepare and customize each talk Tony does deep dives into his audience’s world and then draws upon his three decades of experience helping Leaders compete.  He uncovers compelling insights that he then ladders into the Big Ideas that are needed to counter the prevailing headwinds.

Audiences consistently give him the highest marks for his passion, persuasiveness and his level of personalization and relevancy.  Tony believes that only by helping his audience get to where they need to go will he engage their ‘head, heart and hands’- and shape how they think, feel and behave. 

In 2008 Tony became one of the youngest individuals to be inducted into the Marketing Hall of Legends, and two national and two international documentaries showcase his approach to branding and strategy. You might also recognize Tony when he was the Judge on Food Network’s Recipe to Riches, the Host of Nissan Innovation Challenge, or currently his ‘Cause and Effect’ Segments across Bell Media.