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Tony Chapman

Marketing Strategist & Media Personality

Tony is one of Canada’s thought leaders on consumerism, corporate culture, branding and the impact of change. Tony draws upon his three decades designing award-winning experiences for clients around the globe. He founded and built three agencies, produced meetings and events, and consumer-driven campaigns that engaged the head, heart and hands of audiences.

Toronto, Ontario, Canada


Stop Telling Your Story. Become Part of Mine: How to get the attention of the people that matter most to you
Attention is the oxygen of endeavor, yet many ideas, brands, people and even Leaders struggle to be heard. Why? There is ‘too much and too many’ chasing a finite amount of time, and personal devices and social media are commanding more and more of it. In Stop Telling Your Story, Become Part of Mine, Tony Chapman will show how to get the attention of those who matter most to you. Learn the secrets of master storytellers, but with a twist that both engages and persuades the ‘head, heart and hands’ of your employees, peers, customers, and key influencers.

To support the keynote Tony Chapman has created two workshops to teach audiences how to use storytelling, with a twist, to shape how their audience thinks, feels, behaves and buys.

The Place to Be: How to Pivot From What You do to Why You Matter
Great location, positioning, and choice were the critical traffic and sales drivers for retailers, hospitality, and tourism. These advantages have all been surrendered to e-commerce which puts the entire world within arms’ reach of desire. Amazon, Uber Eats, and now even tourism is threatened by virtual reality, and other technology that keep people stationary. So how do you compete? Shift consideration from what you do to why you matter.

Humans are emotional and social creatures. We like to see and be seen, to treasure hunt, be surprised and delighted, to have our senses ignited, and live experiences that in turn feed our spirit and our social media. Machines lack heart and emotion. Retailers, tourism and hospitality, must pivot from a place to buy, eat or visit to The Place to Be. Tony Chapman spent 30 years developing successful strategies and tactics for leading retailers and brands. In his Keynote, packed with insights and ideas tailored to your brand and business, he will show you how to unlock your Be’s. Be personal. Be Insightful, Be remarkable. Be Unique. Be You.

A Brand New World: Make things Happen Versus Wonder What Happened
Tony outlines the critical forces of change that are rendering much of what we know about leading businesses and even societies obsolete. A growing divide has collapsed the middle ground. You are either making things happen or wondering what happened, there is no status quo.

Tony looks at how to make things happen by first identifying then giving the people that matter most to you – employees, customers, prospects, influencers, and investors ‘More and Less’. More of what matters to each of them – value-added personalization, with less friction and effort. He shows how do dot the three ‘I’s’. Insight, Imagination and Intention. In this Brand New World there is no middle ground. You must make things happen versus wonder what happened.

Platform Plus

Host, Moderator & Interviewer

Tony is a frequent and often daily contributor to the conversation on National Television and Radio. Tony draws upon his skills as a media host and spokesperson to extend his offering beyond his Keynotes and Workshops. Tony can be available as your Host for the Day ensuring that a consistent message is woven throughout the different Keynotes and Panel Discussions. He considered one of Canada’s top moderators. He is also available to do promotional videos, interview key individuals, or help to support your media efforts surrounding your event.

Workshop: Reciprocity How to give, share, create and collaborate to gain the trust and loyalty of others.

Reciprocity, the lifeblood of humanity, is being challenged by many of today's’ technologies. Humans are being conditioned to promote themselves in social media and are obsessed with finding their 15 megs of fame. Often we do this, with little regard for others. We clamor to push forward our stories, ideas, content and selfies with the sole purpose of finding others who can give us ‘likes’, while we offer little or nothing in return.

Tony begins the workshop by asking a simple sentence.

I work here and do my job because _________________.

After a spirited conversation on the meaning of work, Tony will spend the balance of the workshop looking at the difference between transactional work where people feel marginalized and transformative work where people feel they have a greater purpose.

Tony will then share his recipe for creating reciprocal relationships with employees, customers, influencers and investors.

1. Start with a Desired Outcome of how you want people to feel, think, and share
2. Identify a greater purpose for your company, idea or project than transactions
3. Design shared experiences where people pull together for a greater purpose

The Workshop will be customized to the audience and their industry sector.


Marketing Hall of Legends

Agency of the Year

  • Tony digs deep into the subject to build and stage an outstanding and relevant presentation" based on his audience and the key challenges they face. Tony also draws on his vast experiences, research and timely intel to provide poignant insights into emerging and existing challenges that an organization needs to be aware of and understand. Tony's captivates and resonates.

    - Former Chairman of the Board, Hockey Canada
  • Tony passion is palpable, and the energy level in the room becomes notably higher when he is speaking. His messages are clear, simple and concise - we had Partners still quoting Tony a year after that partners' meeting. He clearly left a mark on our conference and firm.

    - National Director Marketing, and Communications, Grant Thornton LLP
  • We love having Tony as a keynote - he understands retail and what it takes to win. He delivers great content with passion and always keeps the audience wanting more.

    - CEO Retail Council of Canada
  • Tony is energetic and informative. He engages both the panel and the audience by asking big questions that bring out fresh insights and provokes great discussion.

    - Vice President of Marketing, Walmart
  • Tony doesn’t moderate a panel; he masterminds it. He knows how to bring out the best of the best.

    - CEO, Second Cup Coffee Company

Summary Profile

Tony is the recipient of over 100 Gold and Best of Show Awards, Agency of the Year and one of the Youngest recipients to be inducted into the Marketing Hall of Legends. Four different television documentaries have featured his approach to audience engagement. Five years ago Tony sold all of his interests to freely speak his mind in the media, and to Host and Deliver Inspirational Keynote Events at Conferences around the world. 

Tony draws upon his three decades of experience as a consumer expert and business strategist, helping multi-national and entrepreneurial organizations build profitable go to market campaigns to craft and deliver personalized presentations that are inspirational, motivational, relevant, and actionable. He is renowned for his ability to turn a Q&A session into a segment of immense value to the audience through his ability to demonstrate in real time how the lessons he has shared can be applied to any individual or business.

Tony is a frequent contributor to the conversation in the mainstream media. He is engaging, provocative, and opinionated; a marketing guru, consumer expert and political strategist. He understands the causes behind our rapidly changing world, how it will impact the viewer, and he delivers succinct ideas on how we must address change. From political positioning to consumer positioning, from the public to the private sectors, Tony Chapman reacts.

His unique perspective was evident as a judge on the Food Network’s hit “Recipe to Riches,” and as the host of City TV’s “Nissan Innovation Challenge.” Tony appears in weekly segments on consumerism: on Global TV’s Morning and on Jerry Agar’s radio show. He has co-hosted the Global Morning Show, BNN, and the Live Drive on 1010.