MPI WEC 2019 | Kielburgers on the power of WE

The competition for attention and loyalty is at an all-time high and within the conference, meeting, and event industries audiences are exposed to countless opportunities for personal and/or professional development and networking. How do you get your event to stand out? To be remembered? To create impact beyond attendance? At Meeting Professionals International’s World Education Conference this year (#MPIWEC19), event professionals are coming together to answer these kinds of questions. Marc and Craig Kielburger have a unique approach.

Brothers, social entrepreneurs & co-founders of the WE Organization Marc and Craig Kielburger have a few suggestions based on their global event series of “WE Days” that annually engage 200,000 youth to create real change in the world.

From Event to Movement: The Power of WE

Don’t Miss: Marc & Craig Kielburger @ WEC 19 June 17 – 3:00pm

At the conference, Marc & Craig will be sharing the most important lessons they learned from building WE Days into a global movement with over 22 stadium-sized life-changing experiences held across Canada, the United States, the UK and the Caribbean. Today, WE Day is a powerful experience with world-renowned speakers and performers including Richard Branson, Selena Gomez, Prince Harry, Magic Johnson, Jennifer Lopez and more sharing real-life inspirational stories of change.

Years ago, Marc & Craig stopped planning WE Day as a single event and started designing it as a movement focused on longevity and year-long engagement. Their vision is unique and interactive, you can’t buy a ticket to WE Day; students earn their way by taking one local and one global action through WE Schools, a yearlong educational program.

The Kielburger’s engaging and empowering event experience is enabling young people to become compassionate leaders and active citizens. Now, they are sharing insights gained from their experience building a global movement with event professionals to inspire experiential thinking instead of simple event management.

Marc and Craig Kielburger will be sharing these insights with event professionals @ MPI WEC 19

  1. How to find a purpose to motivate your team
  2. Change the world at work and grow your career
  3. Incentivize behavior to build a community


Breaking News: You heard it here first, Marc and Craig Kielburger are generously donating copies of their latest book “WEconomy: You Can Find Meaning, Make A Living, and Change the World” to all delegates attending their session at MPI WEC 19!





Community Building Not Event Management

Humanitarians, social entrepreneurs and co-founders of the world’s leading platform for social change: Free The Children, Marc and Craig Kielburger also provide expert insights on:

Unconventional Leadership

In this highly interactive keynote that pushes the boundaries of traditional speeches with stunning videos, visuals, and a choose-your-own-adventure delivery allowing audience members to pick the stories they want to hear, Marc and Craig share actionable leadership lessons that anyone relate to and employ in their work, education or personal life.

The WEconomy

Purpose and profit are the greatest human motivators. WEconomy is the definitive roadmap for bringing the power of both forces together—achieving purpose with profit in your career, company, and changing the world. The Kielburgers pioneering social enterprise model, ME to WE, sustains the work of their charitable mission with socially-conscious products purchased by millions of consumers.

ME to WE: Making Doing Good, Doable

In this uplifting, inspirational, and deeply personal speech that will bring forth laughter and emotions from all audiences, Craig and Marc will share their moving story about how they started a movement to change the world when Craig was just 12 years old and brought a newspaper clipping to class about a young boy in Pakistan who was killed for speaking up about child labour.


The WE Organization’s Global Impact

ME to WE is a social enterprise enabling people to do good through their everyday choices.

Social Impact

$20 million
in cash and cost-offsetting in-kind donations to WE charity.

90% of proceeds
from ME to WE have been donated to WE Charity over the past 5 years.

-12,000 partner retail stores
carry ME to WE or Track Your Impact products.

10 million social impacts
funded by and delivered through product purchases.

Global Impact

-42,000 travelers
to communities around the world to volunteer on development projects and see the impacts first-hand.

-140,000 students
receive leadership training annually.

-1,500 female entrepreneurs
in Kenya and South America work with ME to WE as artisans.

-4,796,271 Rafiki jewellery pieces
sold to change the lives of women in Kenya.




Marc and Craig Kielburger

Craig and Marc Kielburger are humanitarians, social entrepreneurs, and co-founders of the world’s leading platform for social change: WE Charity, an international charity, Me to We, an innovative social enterprise, and We Day, a signature youth empowerment event.

Their journey as child rights activists began when Craig was only 12, after seeing a newspaper article about a 12-year-old child laborer who was murdered for speaking out. What began as a group of a dozen kids has grown into an international charity. Free The Children programs have empowered more than one million beneficiaries.


Want to learn more about how the Kielburgers have revolutionized youth engagement and social entrepreneurship? Get in touch to learn more about Marc & Craig’s insights on unconventional leadership – from taking big risks, to accountability, emotional intelligence, and being shameless idealists. 

Learn More About Marc & Craig: