Join our team
Marketing Specialist | Toronto, ON
About the Role:
Working closely with our Marketing & Leadership team, you’ll roll out, evaluate and optimize various marketing campaigns. With a roster of over 500 speakers, you’ll be involved with not only marketing our brands but the personal brands of our speakers.
A successful candidate will be able to position our speakers & their messages in a compelling way to a variety of industries.
Your day-to-day can involve a variety of activities, so you’ll need to be action-oriented & adaptable. These can include: updating website content, writing a blog, editing & uploading a video, evaluating data & suggesting ways to optimize for conversions, posting social media content, developing digital campaigns, SEO analysis, planning & revising a content calendar, event marketing for our annual Engage Summit, brainstorming new positioning with speakers & more.
This is a B2B marketing role: we work with clients in the events space ranging from Corporations, Associations & Event Planners. This role exposes you to some of the most innovative minds & ideas from thought-leaders around the world. We often get to meet with some of these inspiring individuals. You should have the ability to recall and assess some of these unique ideas to see where opportunities can arise.
Some of the skills & experience we’re looking for:
– Content Development
– Writing for various formats (blog, print & social media)
– Content Management System (WordPress or similar)
– Email Marketing Service (Mailchimp or similar)
– Digital Ads (Google Search, Facebook, LinkedIn, Instagram)
– SEO, Google Analytics
– Video Editing (Adobe Premiere or similar)
– Design (Photoshop, Illustrator & InDesign)
– Landing Page Development
A self-starter, attention to detail and able to approach subject matter from an objective & open mindset. *Candidates who include a cover letter will get higher priority review*