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Hugh MacPhie

Leading Business Strategist and Author

Hugh MacPhie is a Principal with MacPhie & Company, a boutique consulting firm that provides management consulting, strategic communications, market research and training services to clients. He has advised corporate executives, leaders of not-for-profit organizations and senior government officials in a number of sectors including telecommunications, health care, high-tech companies, financial services, advertising agencies and industry associations.

Toronto, Ontario, Canada


Corporate Culture as a Source of Competitive Advantage

Making Management Lessons Simple

Re-energizing Teams – Especially in Large Organizations

Change Management Pursuing Your Passion and Obtaining Excellence

  • It isn't easy to make complex management concepts simple. But Hugh's presentation goes beyond simplifying theory - and actually makes it entertaining. Our members left feeling motivated, re-energized, and inspired. I had tremendous positive feedback from the attendees on Hugh's sense of humour, relaxed public speaking skills, and ability to draw everyone into the conversation. It's always great to see that combination of genuine passion and wisdom about a subject.

    - Canadian Netherlands Business and Professional Association
  • I have listened to many speakers throughout my career and I was pleasantly surprised that I learned more than one thing new from you. I loved the fresh approach of learning how to motivate ourselves through life and business challenges by watching, listening and learning from the strategies of children of all ages. It hit home, I know I must have heard that message a million times before, but it finally hit home and resonated because of the parallels you drew.

    - Wynford Group
  • Hugh's presentation to our seminar was enlightening, entertaining and motivational. He combined a natural flair for storytelling with great business-related examples to deliver his message which made the presentation very engaging. I also appreciated how Hugh took the time to understand our needs for the event and tailored his presentation to meet our needs.

    - Junior Achievement of Central Ontario
  • Hugh was a phenomenal keynote speaker. His message was incredibly relevant for our industry, he was engaging, and he really got the attendees involved - the room was buzzing with enthusiasm. After his talk was complete, I heard nothing but wonderful compliments about it.

    - Co-chair of 2015 Qualitative Research Conference

Summary Profile

Hugh MacPhie is a leading business strategist, public speaker, and author. He has advised leaders of some of Canada’s largest corporations, not-for-profit organizations and charities including Bell Canada, Molson, Coors, G.A.P Adventures, and the Canadian Cancer Society.  He has also provided counsel to the federal Department of Finance, and to leaders at the most senior levels of the Canadian and Ontario governments.

MacPhie started his career working in both Finance and Brand Management at Procter & Gamble – one of the world’s most respected marketing companies. At age 23, he was recruited to the Office of the Premier of Ontario, serving in both the Communications and Strategic Planning departments.

MacPhie makes complex ideas simple. He specializes in strategic planning, facilitating focus groups, and defining organizations’ and people’s brands.  He brings these specialties together through MacPhie & Company’s unique approach to helping organizations and people articulate who and what they are, and what they want to be.

MacPhie is the author of Don’t Forget Your Cape!  What Preschoolers Teach Us About Leadership and Life, which has received praise from some of Canada’s leading publications including the Globe and Mail, Toronto Star, Toronto Sun, and London Free Press. In Don’t Forget Your Cape!, MacPhie combines his experience a leading business strategist with his experience as a dad to inspire people to achieve greatness, and help organizations to build high-performing teams.

MacPhie has spoken at communications industry conferences on strategic planning, he is a guest lecturer in the Richard Ivey School of Business, and his articles have been published by organizations including the Canadian Public Relations Society. MacPhie lives in Toronto with his wife Michelle, sons Jackson and John and their fish, Goldy.