Marketing maverick, Peter van Stolk, has a unique approach to promoting his products, an intense connection to his consumers, and an uncanny ability to predict trends. His work has attracted the attention of the New York Times, CNN, People Magazine, and Inc. Magazine. In this presentation, Peter shares his nontraditional methods for reaching out to customers and his opportunities and challenges of running a sustainable business. This is an ideal platform for local entrepreneurs, creative professionals, and others – whether you’re looking for inspiration, trade secrets, and/or the opportunity to hear from one of North America’s top creative minds.
The way people use the internet is evolving. Traditional outreach methods have become less effective and your marketing program can no longer consist of simply buying media. For you to reach your desired audience you must adapt your methodology and become more social. You must be adaptable, organic, engaging, and always in touch with your audience.
Rejecting traditional PR and marketing tactics, and with virtually no money, van Stolk launched Jones Soda and attracted endless media attention. Van Stolk explains how his brash, innovative and incredibly successful approach to marketing and publicity works.
Grounding is planting your brand in places where your consumer likes to be. Hear how Peter ‘grounded his brand’ and created his own rules to break into the saturated beverage market.
• Your brand’s human story that changes the perception of your company from corporation to a living, breathing entity they, as the consumer, can contribute to
• How to showcase your social purpose in every detail, including all touch-points both online and in-person
• Communicating your sustainability and, if applicable, the Made in Canada advantage