A 360 Look at Working with Influencers
Marketing budgets are increasingly shifting from digital ads to branded content where creators are being used to deliver messages to a targeted audience. 92% of marketers who used influencer marketing in 2017 found it to be effective. In this presentation, Casie gives unique insights on working with the world’s top brands as an influencer and social media director with examples of what works and what doesn’t. Audiences will learn the key traits to look for in an influencer, how influencer relationships work, and how to approach payments & contracts. Participants will leave feeling confident about creating great content and the tools to build effective influencer relationships. As one of Canada’s first social influencers, Casie has worked on over 100 brand partnerships.
Get Trending: Building Campus Engagement with Digital Media
In this presentation, Casie explores current trends, apps, and how to stay innovative in a constantly changing digital landscape. She shares tips & tricks that have worked/not-worked over her career as a pioneer in social media while emphasizing the importance of using digital media to connect and engage with students. Casie explores ways in which organizations can use creativity to gain sponsorship and build a community no matter what your budget. This presentation will leave you feeling inspired and equipped with practical takeaways to apply to your work on campus.
Social Media & Anxiety: Instagram vs Real Life
Social media can be overwhelming. We all have one friend or someone we follow online that has the perfect life, with the perfect house, dog, meals, and perfect photos. The life we see and share on Instagram or social media is merely a curated version of the person we are day-to-day. It can be hard to differentials the Instagram version from the real human behind the account. Social media is causing anxiety and increasing mental health in people of all ages. In this presentation, Casie shares personal stories about living on the internet and documenting the last decade of her life while maintaining an online persona.
Host/EmceeCasie brings high energy and a positive attitude while sharing worldly stories about navigating the digital landscape.
Social InfluencerCasie is a seasoned pro at creating authentic relatable content. As one of Canada’s first social media influencers, she’s has done over 100 brand partnerships in the last 10 years.
Workshop/TrainingExtend Casie’s expertise from a speaker to an interactive workshop session where she walks you through social media best practices, working with influencers, and digital content creation.
Panelist/In-ConversationAs an authority and pioneer in the digital space, Casie shares insight on a varity of topics related to social media including content & creativity, personal branding, female entrepreneurship, social media anxiety, and building great influencer relationships.
Conestoga College Alumni of Distinction Recipient
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