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Catherine DeVrye

Best Selling Author, Customer Service Expert & Former Australian Executive Woman of the Year

Long before her standing ovations, Catherine was responsible for IBM incentive events & leadership programs; and later vowed to not only deliver an entertaining, educational & motivational message from stage-but to be easy to work with offstage.

Manly, Australia


Good Service Is Good Business
Presented in an entertaining and educational format, you’ll learn the 7 Simple Strategies for Success which you can immediately apply to your business: Self esteem.… Service is not subservience. Turn “she’ll be right mate” into “Get it right mate” Exceed expectations…Promise good and deliver great. Good service can increase market share Recover… Each complaint represents 24 others who don’t tell you, so look at each one as an opportunity in disguise Vision… It costs 5 times more to get a new customer than keep an existing one so do the right thing to have existing customers boomerang back Improve… If your not getting better, you’re getting worse so continually focus on little improvements Care…Customers don’t care how much you know until they know how much you care so make sure you’re “user friendly” and it’s easy for people to do business with you Empower…Make everyone realize the important role they play on your customer team so they feel more responsible and response-able.  Boost your bottom line without increasing cost.

Conquering the Challenge of Change
From first hand experience in IBM at a time the computer giant thought they were immune from a changing environment, Catherine combines the latest research with humour to challenge all organizations to analyze their own methods of operation in terms of the need for a paradigm shift. Her involvement in the establishment of the award- winning “Life! Be In It” campaign provides a practical example of a paradigm shift in attitudes towards sport and marketing. Change is inevitable. Learning from change is optional. Catherine will help educate employees about the benefits of welcoming change before it overcomes them and their organization. Participants will leave this session with a renewed commitment to accepting change as a positive force in their work environment. They will feel empowered and more confident about being victors from change, rather than victims of change.

Success… Turning Obstacles into Opportunities
From an abandoned infancy to finding her biological parents; from an underprivileged primary school to a short stint at Harvard University; from a failed marriage to friends and financial success beyond her imagination as a child; Catherine will share in a humorous and heart warming way, her experiences of how every obstacle can be turned into an opportunity by choosing to adopt a positive attitude in the face of adversity. Although we cannot always control change, we do always have a choice to see it as a negative or positive force in our business and personal lives. Attendees will leave this session feeling better about themselves and their organization. They will recognize the importance of focusing on the positive to produce personal and professional success and learn how anyone can turn obstacles into opportunities.


NSA | Australian Keynote Speaker of the Year

Telstra | Australian Executive Woman of the Year

  • The definition of a first rate speaker is one who is easy to listen to, witty, and very wise. You not only kept the audience riveted - and at the right time wonderfully amused – you could see in the eyes of the audience how interesting you were. You certainly had our attention.

    - ADT Security
  • Thank you for the tremendous contribution to our business & the participative culture we have developed. Part of our success is due to your involvement & I am most grateful.

    - American Express
  • Thank you for playing an important role in this year’s direction…fantastic presentation & I received positive comments all night about the relevance & inspiration you gave so many people in the room.

    - Domino’s Pizza
  • The response from my team has been overwhelming. The many commonsense messages & ideas you delivered on teamwork, service, delivery & personal attitude really struck a chord with all.

    - Fujistu General
  • Your presentation gave our partner's conference a flying start and our client service objectives a great boost. Thank you also for autographing the books so they have a handy reminder.

    - Ernst & Young
  • Excellent speaker…Catherine was informative, entertaining and thought provoking. She took care to ensure that she was well briefed and listened to our needs and expectations. The whole experience from booking to debriefing was enjoyable and satisfying.

    - Lotterywest

Summary Profile

Combining Gen Y energy with Baby-boomer experience & wisdom, she has the ‘street cred’ to deliver the results you want. Her business name sums up her philosophy. CDV Management stands for Clients Deserve Value-and that commitment to excellence & quality will contribute to the success of your next event. She brings the latest theory & research to life through practical, common sense examples. In dynamic presentations to C-suite board level or front line staff, she combines substance with humour to inspire, motivate & empower others to achieve the best in themselves and their organizations.

Catherine worked for a decade with IBM. Following two years in Japan as Asia Pacific Headquarters Human Resource Manager, she returned to Australia with a heightened awareness and commitment to quality customer service. As Customer Education Manager for Asia/South Pacific, she gained an appreciation of regional cultural differences and current leadership issues, when she was responsible for the delivery of IBM’s high potential and performance leadership programs. Earlier experience as a Sales and Marketing Representative and as Employee Communications and Special Events Manager provided insight into effective communication, motivational programs and conference organization.

Following IBM, Catherine was CEO of Junior Achievement Australia – a worldwide organization forging closer links between business and education. Catherine served as a speech writer/press secretary to Ministers of Consumer Affairs and Education. Prior to that, she was responsible for all sports funding; involved in the establishment of the award-winning “Life Be In It” fitness campaign; and author of a book on sports marketing. She fully understands your challenge of putting together a successful conference program and getting better ‘buy-in’ to key management messages-to maximize performance of human capital. Catherine won’t let you down and guarantees satisfaction or a money back guarantee.

If you’re looking for thought provoking, yet practical ‘takeaways’, presented in a delightfully humorous manner-If you want to boost the bottom line & staff morale-If you want a motivational speaker who is easy to work with plus has a solid track record of success & understands your needs-take a look at Catherine’s demo video & thousands of client comments. Results speak for themselves.

Catherine is a best-selling author of various non-fiction books, translated into over a dozen languages, including…Hope Happens! Words of encouragement for Tough Times-Hot Lemon & Honey…reflections for success in times of changePaper Clips Don’t Grow on Trees; Add Value not cost to your bottom line-The Customer Service Zoo-Japan an A-Z Guide-Sports Marketing & Promotion-and Good Service is Good Business…7 Strategies for Success, which was a # 1 best seller in Australia & Taiwan. DeVrye has co-authored other books & corporate histories. Her versatility, experience & sustainable wisdom will act as a catalyst to maximize organizational profit & individual potential; and contribute to the success of your next event.