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Jeff Rubin

Leading Economist and Energy Expert

Jeff Rubin is one of the world’s leading energy experts, who accurately predicted rising oil prices way back in 2000 and has compelling forecasts for the future of Canada in his book The Carbon Bubble: What Happens to Us When It Bursts.

Toronto, Ontario, Canada


The End of Growth: But Is That All Bad?
Jeff Rubin is certain that the world’s governments are getting it wrong. Instead of moving us toward economic recovery, measures being taken around the globe right now are digging us into a deeper hole. Both politicians and economists are missing the fact that the real engine of economic growth has always been cheap, abundant fuel and resources. But that era is over. The end of cheap oil, Rubin argues, signals the end of growth–and the end of easy answers to renewing prosperity. Rubin’s own equation is clear: with China and India sucking up the lion’s share of the world’s ever more limited resources, the rest of us will have to make do with less. But is this all bad? Can less actually be more? Rubin points out that there is no research to show that people living in countries with hard-charging economies are happier, and plenty of research to show that some of the most contented people on the planet live in places with no-growth or slow-growth GDPs. But it doesn’t matter whether it’s bad or good, it’s the new reality: our world is not only about to get smaller, our day-to-day lives are about to be a whole lot different.

Economic Outlook
Mr. Rubin first caught the attention of financial markets in 1989 with his now-famous call for a 25 per cent decline in Toronto real estate prices. Since then Mr. Rubin’s work has often been the subject of national headlines and has been instrumental in raising key issues to the national spotlight. His many calls on the economy and financial markets, particularly with regard to interest rates and the Canadian dollar, earned him no less than 10 number one rankings in either the Brendan Woods annual survey of institutional equity or fixed income investors. The largest fund managers in North America, Europe and the Far East value his expertise, which he now shares with audiences world-wide.

Oil and the End of Globalization
What do subprime mortgages, Atlantic salmon, SUVs and globalization have in common? They all depend on cheap oil. And in a world of dwindling oil supplies and steadily mounting demand around the world, oil will never be cheap again. In his award-winning book, Why Your World Is About to Get a Whole Lot Smaller: Oil and the End of Globalization, renowned economist and energy expert Jeff Rubin explains how skyrocketing oil prices (not subprime lending) caused the recession, and why the rising cost of oil will reverse globalization. Interest rates, carbon trading, inflation, farmer’s markets, and the wave of trade protectionism washing up all over the world in the wake of various economic stimulus and bailout packages – it all hinges on the new reality of a world where demand for oil eventually outstrips supply. Whether we like it or not, our world is about to get a whole lot smaller.

The Future Of Transportation
Rubin discusses the future of the transportation and logistics sectors in an energy-constrained, low-carbon world, and addresses the long-term market trends key to ensuring sustainable positioning.


  • As former chief economist at investment bank CIBC World Markets, he brings a perspective to the debate that is original, engaging and persuasive.

    - Financial Times
  • If Jeff Rubin says something is coming, you better listen.

    - Canadian Business
  • Rubin's argument is powerful.

    - Newsweek
  • This is the sort of big-thinking economics that has filled bestseller lists.

    - The Globe and Mail

Summary Profile

“When the world’s annual fuel bill was less than $800 billion, oil-importing nations like the United States clocked healthy economic growth year after year. Now that the world is spending more than $3 trillion a year on oil, those same economies are floundering. This isn’t a coincidence.”

– Jeff Rubin

When Jeff Rubin speaks, people listen. A chief economist at CIBC world markets for nearly 20 years, he was one of the first economists to accurately predict rising oil prices in 2000. Rubin, considered one of the world’s leading energy experts, now has a surprising, and in some ways rosier, forecast for the future.

His bestselling book, The End of Growth…But is That All Bad? argues that the end of cheap oil means dwindling oil supplies for the future, but that it could lead to emergence of local economies and actually stimulate North American economy as well as helping the world’s climate-change problem. Rubin penned the best-selling 2009 book Why Your World Is About to Get a Whole Lot Smaller: Oil and the End of Globalization, winner of the Canadian Business Book of the Year award.

Rubin, a Toronto resident, is an engaging speaker with a calm style, who doesn’t shy from controversy and offering a different opinion about the world’s economic landscape. He has correctly predicted fluctuations of interest rates and the value of the Canadian dollar.

Rubin, a Globe and Mail and Huffington Post blogger, brings a human element to his speaking and writing, including his passion for fishing exploits.