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Michael Seaton

Relationship Marketing

Michael Seaton’s leadership in the digital world combines areas including brand, database and loyalty marketing, social media and consumer engagement underpinned with a foundation in conversion measurement and analytics.

Toronto, Ontario, Canada

Presentations

Find Your Fifteen Megs of Fame
Uncover the essential elements to find your Fifteen Megs of Fame and learn how to thrive in digital and social media universe. The survival of your business depends on it.

The Journey from Big Data to Smart Data
What’s the big deal with big data? Over the last quarter century, three transformational-shifts have changed the businesses landscape forever. First, it was the Internet. Then, along came mobile and social. Now, it’s the explosion of data produced by our always on, always connected world and the digitization of everything. For organizations, the promise of Big Data is palpable. Yet, the path to success is unclear and businesses are struggling to make sense of it all. So, how can you navigate through with confidence? Michael Seaton will help set a foundational knowledge of Big Data and help you discover what it really is, where it came from and how to harness its power. Cut through the hype with a pragmatic context for Big Data as both a problem and solution for the future performance of your business. Michael will reveal today’s world of analytics, how to achieve data-driven and actionable insights and ultimately increase the predictability of successful outcomes from data. This session will demystify the subject providing business and marketing leaders with a framework to adapt and face “Big Data” challenges and opportunities head-on.

  • Michael speaks the truth about content. I attended the E-Marketing course at the CMA, where Michael taught the importance of great content in the new media landscape. Putting his lessons into practice have directly resulted in better results, more views and a deeper level of engagement.

    - Doug Blendell Media Consultant

Summary Profile

Michael has spent his career creating strategy and driving tactics on both the client and agency side. His leadership in the digital world combines brand, direct, database and loyalty marketing with a deep knowledge of social media. He brings a multi-disciplinary approach with a foundation in data, measurement and analytics. Michael is Director, Digital Marketing & Trade at Canada Post where he leads marketing strategy for the newly formed Digital Delivery Network with a mandate to transform and “digitize” the organization. Previously, Michael was Director, Head of Digital Marketing and Accessibility Services at CNIB. His experience also includes over a decade as Director, Digital Marketing at Scotiabank where he pioneered the bank’s digital strategy. Michael has also held senior agency roles and is also founder and Principal of Level C Digital, a consulting practice that helps brands develop long-term marketing strategies. His work has been recognized with numerous national and international marketing awards throughout his career. Michael is an active speaker and has educated global audiences with his two decades of leadership experience in the advertising, marketing & communications industry. He has served on the Board of Directors with the Canadian Marketing Association as well serving on Board of Directors with Association of Internet Marketing & Sales. He currently teaches Canada’s only Professional Certificate Course in Digital Marketing and his blog, The Client Side Blog, was listed as a Top Ten Must Read by Marketing Magazine.