Find Your Fifteen Megs of Fame
Uncover the essential elements to find your Fifteen Megs of Fame and learn how to thrive in digital and social media universe. The survival of your business depends on it.
The Journey from Big Data to Smart Data
What’s the big deal with big data? Over the last quarter century, three transformational-shifts have changed the businesses landscape forever. First, it was the Internet. Then, along came mobile and social. Now, it’s the explosion of data produced by our always on, always connected world and the digitization of everything. For organizations, the promise of Big Data is palpable. Yet, the path to success is unclear and businesses are struggling to make sense of it all. So, how can you navigate through with confidence? Michael Seaton will help set a foundational knowledge of Big Data and help you discover what it really is, where it came from and how to harness its power. Cut through the hype with a pragmatic context for Big Data as both a problem and solution for the future performance of your business. Michael will reveal today’s world of analytics, how to achieve data-driven and actionable insights and ultimately increase the predictability of successful outcomes from data. This session will demystify the subject providing business and marketing leaders with a framework to adapt and face “Big Data” challenges and opportunities head-on.