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Pete Luckett

Consumer Experience & Retailing Expert

Pete is a born entrepreneur. At age 14, he saw opportunity in the sights, sounds and flavours of England’s busy outdoor food markets. Part theatrical sideshow, part business-savvy–Pete saw a perfect niche for his gregarious personality and produce know how. He learned how to stand out in a crowd by offering excellent quality, unique products and a fun, exciting shopping experience. He knew everyone by name, treated them like good friends, and they never left his stall without knowing something new, trying something new, a full basket and a smile on their face.

Halifax, Nova Scotia, Canada


Real Revolution – Keeping up with change
Probably the most exciting and daunting part of business is that it is always changing. Just when the ground feels solid beneath your feet, the winds of change upset the apple cart and you’re left scrambling. Pete Luckett, Canada’s street smart entrepreneur learned quickly how to navigate change –in his words it’s about the “bob and weave!”  For over 40 years, Pete worked tirelessly inside the produce industry with products literally dying by the second! How does Pete keep up? Through innovation, openness and forward thinking–three cornerstones that can help you become grounded but not buried in change!Pete encourages companies to embrace change and develop a readiness to involve employees in the process. As far as Pete’s concerned, resisting change is a recipe for failure. “If I resisted change, “I would still be pitching fruit from a single stall in Nottingham Market.”  Change has been my greatest gift.”  And this is still true for Pete today. The recent sale of Pete’s Fine Foods represents one of the biggest evolutions of this entrepreneurs’ career.

Impassion Your People –and keep ‘em!
To attract and retain the best people, organizations must become more employee centric than ever before- so how do you do it? From a one-man band to an employer of hundreds of staff Pete knows how to create cultures that are about making everyone feel the love….  But it starts on the inside.  “We are always on stage is one of Pete’s biggest mantras.” Whether he was training teams through the years at Pete’s fine foods, or building a new brand at Luckett Vineyards, Pete knows how to move employees to create unforgettable experiences. Pete’s has shaped a very collaborative style in everything they do.  From developing core values, to training and mentorship programs, building an engaged an participatory team is the only effective way of working and managing today’s unique and multigenerational workplace. Build a destination workplace that retains and motivates the true ambassadors of your brand! This presentation is perfect for companion programs and special events.

The Experience Revival –Bringin’ it back!
What creates a deep rooted love or romanticism around buying local? Why does comfort come from our roots? What we know is comforting, it’s authentic and it just feels like home.  Cultivating experiences cuts across so many barriers in today’s retail marketplace.  Think small, win big. That’s the Pete’s way.  From his early days selling tomatoes at an open-market fruit stand, to the expansion of unique food emporiums and now a vineyard nestled in the hillsides of Nova Scotia’s enchanting Gaspereau Valley, Pete never fails to wow his customers with a personal experience that compels them to return again and again. Pete explains that as he moved from wooden produce cart, to multiple locations, he never stopped investing in the intangibles that elevate a commodity exchange into an adventure. Customers of the Pete’s experience believe shopping is an event, an outing, something to look forward to. Every touch point reinforced Pete’s as a destination for community, friendship, and culinary exploration. Pete is a master at establishing brand experiences for his customers that is distinctive, memorable and cannot be replicated by his competition.

Mondo Merchandising- engaging the senses!
Pete is famous for creating spaces where customers don’t “shop” as much as they “congregate.” And every retailer knows the longer they shop, the more they buy! Ambiance, artful displays and a maven to oversee it are the basic of a killer merchandising program. An enticing customer experience with bold style displays and new product concepts will leverage consumers purchasing habits. Join master marketer, Pete Luckett as he shares how he makes his customers feel the WOW!!  As one of Canada’s leading independent retailers, Pete spent the past 40 years transforming grocery shopping from mundane drudgery into a highly entertaining experience–where every display is a feast for the eyes and a tantalizing array of colors, textures, and fragrances. He knows how to make customers  purchase what they came for, and much more!

Chop n’ Chat
Whether Pete is interacting with his customers at Pete’s Frootique, or harvesting fresh ideas for his television audiences- Canada’s most talked about greengrocer serves up fun and frolic at every turn! Pete’s unique Chop n’ Chat program is one-of-a-kind! Traveling the world extensively and filming in exotic locations, Pete has more stories than ever to share about the tempting tastes of exotic fresh fruits & vegetables. If you are looking for a new twist on an event at your office, book Pete Luckett’s Chop n’ Chat!  Pete shares his wonderful tips as he slices and dices a beautiful array of exotic produce and gourmet food items. He delivers on the ability to engage the audience and “give ‘em a real treat they won’t soon forget!”

  • Pete Luckett remains a very important component of our annual conference and training sessions. Pete has made five or more presentations to our group over the years and all participants continue to tell us to "bring him back for more" through our evaluations. We are looking forward to tales of his travels to strange lands at future presentations.

    - Federated Co-operatives Ltd
  • He surpassed all of our expectations! With his high energy and enthusiasm he captivated the audience from the start, and his focus on key business initiatives were an absolute bulls-eye. Pete was the absolute best Keynote Speaker we could have booked to close off our event – he received the highest scores on our conference evaluation. What a great success!

    - Sears Canada Inc.
  • Pete far exceeded all of my expectations! Not only was he entertaining and energetic but he is a speaker of great substance with a wealth of knowledge to share. Pete has the ability to convey his keen business sense, innovative focus and stellar personality to deliver an inspirational session that genuinely moves the audience. Pete took the theory and demonstrated how to put it into practice. I would highly recommend him to any team that wants to be inspired to deliver everything from elevated employee morale to an exceptional customer experience. Pete is amazing!

    - Manager Marketing Effectiveness Aliant
  • Our retailers thoroughly enjoyed Pete’s presentation and I can confidently say that it was one of the highlights of our conference – The energy he brought to his presentation was infectious and really helped to engage and energize our group and the content of his speech was right on the mark for our group of franchise business owners.

    - Director of Marketing Community Format
  • Everyone really enjoyed Pete’s speech… It was not only wildly entertaining, but it was also some business world insight that the students can use in the future… we feel we could not have chosen a better guest speaker!

    - Coordinator UNB's CIBC Business Plan Competition University of New Brunswick Faculty of Business Administration
  • Your passion for change as a positive catalyst, your own experience as an entrepreneur, and your humourous approach, combines to make you an outstanding speaker.
    Our delegates felt your message – The Gift of Change: Embracing the Challenge – while geared to your experience in the grocery industry was very pertinent to the field of public education and we appreciated the focus you placed on the importance of communication.

    - CSBA Congress 2009 President, Nova Scotia School Board Association (NSSBA)

Summary Profile

Like all business adventurers, his early success encouraged him to push the boundaries and test the waters. He crossed the Atlantic in 1979, spending several years exploring culinary experiences. With a new global perspective he was ready to settle down and take Atlantic Canada by storm. He grew from a single retail outlet in New Brunswick in 1982, to one of Atlantic Canada’s best known and loved brands…Pete’s Frootique.

Pete launched in Nova Scotia in 1992. “Pete’s Fine Foods” is a multi-million dollar retail with locations in Halifax and Bedford, Nova Scotia.  Whether it’s new business challenges, or displaying perfect produce, Pete keeps it fresh! The locations are open concept, with distinct destinations specializing in deli, produce, bakery, meats, fish and more.

Pete relentlessly markets his brand as a media personality, hitting multiple touch points, while always educating his public. For 14 years Pete appeared on the national television program, Midday, where he extolled the flavour and health virtues of exotic fruits and vegetables. His weekly newspaper column and books feature exciting recipes. His food adventure television series, The Food Hunter, aired internationally for 3 seasons and enticed consumers from the comfort of their armchairs.

In 2011 Pete launched Luckett Vineyards. Nestled in the hillsides of Nova Scotia’s enchanting Gaspereau Valley, the vineyard offers stunning views of the Minas Basin and Blomidon and is beautifully positioned to take advantage of a fertile terroir. Luckett Vineyards produces wines true to the maritime climate and showcase the local grape varietals that truly are worth phoning home about.

Inspired to build the Luckett Vineyard brand, Pete recently announced the sale of his grocery retail and wholesale business to Sobeys. According to Pete, “Customers can enjoy peace-of-mind knowing that Pete’s Fine Foods will continue to prosper and expand while offering that same extraordinary shopping experience. The ‘Frootique’ legacy will live on and prosper.”  The move from a perishable business to a product that only grows better with age, Luckett Vineyards is Pete’s new calling.  But he’ll always have a Tooodleeedooo!! for anyone that passes by!