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Peter van Stolk

Business Innovator, Founder of Jones Soda & CEO of SPUD

Business speaker Peter van Stolk is the CEO of Sustainable Produce Urban Delivery or SPUD.ca™, the largest pure-play online grocer in Canada. A marketing maverick, he has a unique approach to promoting his products, an intense connection to his consumers and an uncanny ability to predict trends. He inspires audiences to think outside the box when it comes to connecting with customers. Through the contribution of all proceeds from his speeches, Peter is directly responsible for building numerous schools in developing countries, as well as countless donations to organizations that focus on women, children, and cancer research. 

Vancouver, British Columbia, Canada


Riding the Rollercoaster: Lessons in Business, Life, and the Jones Story
Marketing maverick, Peter van Stolk, has a unique approach to promoting his products, an intense connection to his consumers, and an uncanny ability to predict trends. His work has attracted the attention of the New York Times, CNN, People Magazine, and Inc. Magazine. In this presentation, Peter shares his nontraditional methods for reaching out to customers and his opportunities and challenges of running a sustainable business. This is an ideal platform for local entrepreneurs, creative professionals, and others – whether you’re looking for inspiration, trade secrets, and/or the opportunity to hear from one of North America’s top creative minds.

Social Media, Social Networks – Join the Conversation
The way people use the internet is evolving. Traditional outreach methods have become less effective and your marketing program can no longer consist of simply buying media. For you to reach your desired audience you must adapt your methodology and become more social. You must be adaptable, organic, engaging, and always in touch with your audience.

Low Budget, No Budget – Innovative Marketing & Customer Focused Strategies
Rejecting traditional PR and marketing tactics, and with virtually no money, van Stolk launched Jones Soda and attracted endless media attention. Van Stolk explains how his brash, innovative and incredibly successful approach to marketing and publicity works.

Grounding a Brand: Consumer Loyalty from the Ground Up
Grounding is planting your brand in places where your consumer likes to be. Hear how Peter ‘grounded his brand’ and created his own rules to break into the saturated beverage market.

  • The presentation was phenomenal! Peter van Stolk was a hit. We've heard so much great feedback already. We usually have people sneaking out by 1:30 but everyone stayed put and we had to turn people away.

    - Canadian Public Relations Society
  • Peter was perfect and everyone enjoyed the event tremendously. Everything was perfect. Really, it couldn't have been a better presentation and spot on for the subject matter focus for our company.

    - Director of Communications & Brand, Pushpay
  • What I didn’t expect is so much passion and energy from you...you wouldn’t believe how fired up I was after it was over. I’ll tell (you) how brilliant the presentation was and how truly inspirational it all was.

    - Audience member, Royal Roads University
  • Peter was absolutely refreshing yesterday. Each of his presentations was slightly different and I enjoyed each. He has so much charisma and connects so quickly to the kids it was amazing.

    - Calgary Board of Education
  • Our membership was astounded by your down to earth and awe-inspiring presentation!

    - Calgary Region Home Builders Association

Summary Profile

Marketing maverick Peter van Stolk has a unique approach to promoting his products, an intense connection to his consumers, and an uncanny ability to predict trends. He helps organizations around the world with a broad range of marketing and business challenges, including how to compete, how to market a product, and how to build a successful business.

Peter van Stolk is the CEO of SPUD.ca, Canada’s lowest waste grocery company, aka Sustainable Produce Urban Delivery, an online grocery store delivering local & organic products to customers in cities within North America. The company is committed to changing the world, one bite at a time. Van Stolk believes: “Food will have the greatest impact on our generation. How we think about food, how we buy food, and how we consume food will change, and we are excited to be a part of this transformation”.  In 2018, through their new company Food-X Urban Delivery Inc., Walmart Canada became their first national customer using the platform to deliver food 

Peter also founded the Jones Soda Company in 1987 and served as CEO and chairman of the board for 20 years. During that time, his original marketing approach, which included interacting online with consumers, brought Jones Soda phenomenal success in the crowded beverage industry. By integrating customer feedback, Jones Soda became known for its unique flavors and custom packaging.

With Jones, Van Stolk also oversaw the launch of new product lines, including non-carbonated juice, tea, and energy drinks. He successfully competed against the global multi-billion-dollar soda giants and earned brand loyalty among consumers – all on a shoestring budget. His work has attracted the attention of the New York Times, CNN, People magazine, and Inc. magazine.

He saw the potential in using the Internet for marketing long before anyone else did. van Stolk, who is now CEO of The Tree Fort Group, a social media marketing company, believes traditional methods to reach consumers are less effective today and that marketing campaigns can’t rely solely on buying advertising space. He advises marketers and organizations to adapt their methodology and become more social to interact with audiences, using tools like Flickr, MySpace, Facebook, blogs, and wikis.

** Please note that NSB/GSA can not respond to requests about athlete or event sponsorship by Jones Soda or SPUD – please visit those sites directly.