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Dr. Brynn Winegard

Expert on Business Brain Science

Dr. Winegard is an award-winning professor and expert in business-brain sciences. She specializes in explaining everyday work and life phenomena using the secrets of brain science, all with aim of making her audiences happier, healthier, wealthier, and more successful. As the principal of Winegard & Company, an independently run management consultancy and research incubator, she helps clients build better business brains.

Toronto, Ontario, Canada


Success in Sales: Brain Secrets for Persuading and Influencing People (Sales)
Human brains have natural ‘fault-lines’ that lead to easier persuasion, influence, and compliance—in order to be better at these things, you just have to know where these fault-lines are. Like a form of ‘cognitive jujitsu’, in order to be our best at sales, we have to know what the tricks are that the human brain plays on itself to be more easily influenced or persuaded. Dispelling some of the common myths and exciting audiences with new and neat brain facts, Dr. Winegard unites and energizes audiences by delving into something we all have – a human brain. This keynote will leave audiences newly informed, inspired, ready to tackle their greatest sales challenges. After all, we are all looking for some version of compliance from just about everyone we meet all day long.

A Motivated Mind: Optimizing Your Brain for Higher Productivity
Everyone knows the feeling of having more items on our ‘to-do’ lists than time in our day. Some will assure you that better ‘time management’, ‘self-management’ or ‘managing through others’ is the key to higher productivity – though brain-sciences inform that none of this is true. Better motivation and higher productivity are within reach: they require better energy management. This keynote highlights the path of least resistance for moving from a ‘surviving’ or even ‘striving’ mindset into a ‘thriving’ one using secrets from brain science and principles of energy management. Discover how you can feel more motivated and be more productive by setting your brain, self, and day up for success.

Secrets of Success: Unleash Your Hidden Brain Power to Succeed
Over 90% of all neural processing and 95% of decision-making is being made by your non-conscious brain. In fact, despite how it feels, the vast majority of your operation and experience is not under your conscious control: most of your perceptions, experiences, decisions, and conclusions are made at a subconscious level, fed to the conscious brain, mediated by the social, emotional, biological parts of your brain. In other words, you aren’t using nearly all of your brain to your purposeful advantage. Further, to be more successful, you have to learn to harness your whole brain, unleashing the power of the subconscious parts as well. This keynote will bust brain myths and highlight the 6 ‘brain science secrets’ that anyone can use to unleash their whole brain toward greater personal and professional successes.

Neuroleadership: Brain-Based Insights for Better Leadership
Good leaders are skilled at attracting and energizing a followership—these are skills that are latent in most of us and can certainly be taught, according to the tenants of neuroleadership. Developing yourself as an effective leader in this vain requires a solid grasp of human psychology, emotional intelligence, as well as the neural and cognitive factors that really engage, mobilize, and energize people. As we look through the lens of neuroleadership’s SCARF model, which defines the five domains of social experience that activate strong threats and rewards in the brain, leaders can gain a better understanding of how to develop themselves and others based on these five fundamental issues of importance to the human brain—especially and including during times of stress, strife, or rapid change. Learning how to effectively and skillfully manage social threat, pain, and reward perceptions in others is the hallmark of good (neuro)leaders.

Platform Plus

Workshop | The Aging Brain: Maintaining Accuracy, Productivity, Relevance throughout Your Career
Our brains naturally and normally change with age more than we think—‘like a fine wine’ some things get better with age, while other abilities decline. Either way, knowing the difference is key: as example, research shows that our decision-making errors increase with age, while our confidence in our correctness also increases – we are making more errors, we are just surer we aren’t! Other abilities and processing meanwhile gets more acute, skills get honed, and we get better at all kinds of tasks. Knowing what these are is key to maintaining accuracy, productivity and relevance in the workforce throughout our careers, especially when it comes to interacting with and training next-gen workers, and through the succession planning process.

  • Everyone was super engaged. You were inspiring and insightful and I heard incredible feedback from your presentation from the team and my director…Your time and knowledge on this subject is invaluable and I can’t thank you enough for everything you have done for me and the team.

    - Manager, Global Event Marketing, Scotiabank
  • Energy, energy, energy…. This describes your presentations. Your ability to engage the audience by linking your expertise and their needs was exceptional. I was very pleased to see that you took our theme and used it to focus your presentation in a way that met so many and varied needs. You have shown an excellent ability to recognize and meet the differing needs of senior business officials and administrative assistants.

    - Executive Director, OASBO
  • Brynn's energetic, engaging and dynamic presentation style was a breath of fresh air. She left our audience with actionable takeaways as she shared unique insights on the relationship between how our brain's operate and transformational, not just effective, leadership.

    - Treaty Account Executive, General Reinsurance Corporation
  • Brynn is incredibly brilliant and her passionate delivery and wonderful way of engaging her audience through a combination of visual, auditory and hands-on mechanisms was respected and valued. Her knowledge of the subjects presented as well as her ability to tailor the presentation to our specific needs contributed to a very successful learning experience for all attendees.

    - Manager, Purchasing Services, York Region District School Board
  • Brynn kept our diverse crowd spellbound with her scientific explanation of brain functioning, coupled with practical approaches for optimizing productivity.  The topic was relevant to the entire company, and her lively, entertaining style kept everyone involved and attentive, even at the end of a long day of meetings.

    - VP-HR, High Growth Silicon Valley Startup

Summary Profile

Dr. Winegard is not your conventional neuroscience speaker. Whether keynoting or delivering a workshop, she engages her audiences on why we do what we do and the important role our brain plays in literally every aspect of our day.

On stage, Dr. Winegard is an energetic, professional and enthusiastic speaker who simultaneously informs, and inspires. Whether she’s sharing why women multi-task or she’s talking about just how fast our brains process information, she has the unique ability to make brain science accessible to every level of science knowledge.

Dr. Winegard combines real-world experience with cutting-edge research to deliver a customized program that will please your audiences and elevate their outcomes at work and personally. She leaves audiences informed, humoured, and inspired to tackle their challenges armed with fresh insights. Dr. Winegard believes an understanding of brain science can help us be more effective, efficient, productive, informed, influential, persuasive, and successful. 

Dr. Winegard completed her formal education in Neuroscience and Psychology but was practically raised in corporate Canada: before her 20th birthday she started her first full-time decade-long career in corporate marketing working for such companies as Pfizer, Nestle, Bank of Montreal, ScotiaBank, CIBC and Johnson & Johnson. She currently teaches the next generation of business leaders at Ryerson University, and Guelph University.

She is a regular on media outlets informing business phenomena using insights from social and brain sciences. Dr. Winegard can be seen on CTV, BNN, CBC, CTV, CBC, CityTV, Global, The Globe and Mail, Maclean’s and PROFIT Magazine, among more than 40 others.