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Cynthia Loyst

Advice columnist, Sex & Relationship Expert

Cynthia is the resident relationship columnist and vlogger for TheLoop.ca and co-host for CTV’s The Social. She is well known as the former host of Sex Matters on CP24.

Toronto, Ontario, Canada


Cynthia believes people need to get a dialogue going, especially in this day and age. Not only do some people not communicate with their partner abut what their needs are, but it starts at a really young age when parents don’t feel comfortable talking to their kids, and then kids don’t feel comfortable talking to their parents, so where are they learning about sexuality from? The internet, their friends. There’s a lot of bad information out there, and we know that knowledge is power when it comes to any subject. Cynthia is sometimes playful about it, which believes is important. You can’t always make a subject that is supposed to be light and loving really heavy.

  • Cynthia was fantastic she captivated the audience, this was the first year it was totally quiet while the speaker was on. She was very lovely to deal with and very sweet, her talk was meaningful and relevant. People loved Cynthia she was so gracious with everyone and took the time to chat to all of us she even stayed and took photos with people after. I can not say enough wonderful things about her and the positive impact she had on our evening.

    - "Ladies Night" Committee Chair, Kinette Club of Listowel

Summary Profile

Cynthia Loyst’s childhood dream was to become part of the circus. When that didn’t work out, she decided TV was close enough. A multi-faceted television producer, host, and writer, Loyst is a two-time Gemini Award-nominee who is best known for her work around love and sexuality. As the resident advice columnist for TheLoop.ca, Loyst is known for giving her candid opinions on the joys and complications of love and relationships.

She’s also not afraid of the word “labia.” Previously, Loyst was the host and producer of Sex Matters and the documentary series SexTV for which she interviewed a wide range of experts including academics, Pulitzer Prize-winning authors, celebrities, and fetish enthusiasts. Her documentary Losing It: Men, Women & the Myth of Virginity, won the Award for Excellence at The Society for the Scientific Study of Sexuality Conference in San Antonio, Texas. Most recently, Loyst co-hosted the daily, national entertainment program Innerspace where she was able to showcase her geeky side. She also got relationship advice from Daniel Radcliffe (Harry Potter), parenting advice from Jonathan Frakes (STAR TREK), and talked about defining sexiness with Idris Elba (Pacific Rim). Loyst is a graduate of York University’s Film and Video Department with a Bachelor in Fine Arts. She also studied with York’s Women/Gender Studies Department. Loyst’s career as a relationships expert began during her years at York, where she wrote a sex column titled Pandora’s Box for the independent magazine Rosco.

Since then, her expert advice has been much sought after. She is also a certified life/relationship coach, which is basically like a sports coach with less yelling. Loyst has shared her relationship expertise numerous times on radio and television, including The Marilyn Denis Show, CTV News Channel, 99.9 Virgin Radio Toronto, 103.9 Proud FM Toronto, 104.5 CHUM FM Toronto, and TVO. Her public appearances have included speaking engagements at colleges and universities throughout the Toronto area, such as Ryerson University, Sheridan College, Centennial College, Bishop’s University, and the University of Toronto – where she often guest lectures on relationships and sexuality.