From figuring out how to effectively communicate on modern platforms – through a picture, through a SnapChat, or through an animated GIF on Tumblr, Gary’s latest insights and information promises to become tomorrow’s standards.
In his session, Gary Vaynerchuk teaches entrepreneurs how to take advantage of the current business environment, while also preparing them to succeed as it changes and evolves into what he’s termed “The Thank You Economy.” With the rise of the Internet and the power of the common consumer, businesses must look backwards and scale the caring their grandparents’ businesses exhibited towards their customers, or watch the competition pass them by. Today, individuals and brands that out-care and out-love their competition – those emphasizing quality, value, responsiveness, and attention to detail, among other essentials – see the biggest returns.
Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Why Smart People Dismiss Social Media, and Why They Shouldn’t