NSB Logo Hugues Gibeault Hugues Gibeault

Hugues Gibeault

Speaker Exclusive

Ottawa, Ontario, Canada

Sales and Business Leader

Hugues Gibeault is the CEO and co-founder of Optimé International. He is responsible for the strategic direction and management of the company. Under his leadership, Optimé has helped clients achieve consistently superior sales performance and business results, along with industry-leading levels of employee engagement.

Keynote Speeches

Virtual Keynotes & Webinars
Contact us for more information about this speaker & their virtual presentations. Click here for some of the most popular formats for virtual events.
Virtual Selling: Lead Your Sales Team to a New Level

The pandemic has changed much of the typical sales process, and building trust and credibility is more important than ever. Sales teams are being challenged to effectively interact, show up, and win business in this virtual selling environment, while sales managers and leadership are finding new ways to coach their teams remotely. 

As CEO & Co-Founder of Optimé International, Hugues and his team are leading the way – training executives and sales leaders on how to improve performance and drive accountability from their virtual sales teams. In this presentation, Hugues will share some of his top coaching advice along with some innovative ideas on how to motivate and engage sales teams.

Key Objectives:

  • Learn and adopt the right perspective to win in the new Virtual Selling environment.
  • Learn how to motivate/coach their sales team and improve performance in remote working environments.
  • Gain new techniques and ideas to maximize engagement, productivity and impact of “Virtual Sales Conference Kick-Offs” to help their sales team hit the ground running.
Share the Lead

Do you have the will to lead?  Leading in an environment of continual change requires a broad set of skills that are essential in organizations in the 21st century. This presentation will help create and foster a culture where everyone is considered a leader, everyone believes they can lead and everyone contributes through leadership.

Key Objectives:

  • Build critical personal leadership skills.
  • Understand and apply leadership techniques, specifically around communication and relationships, in order to help the organization “Win with Customers”.
  • Learn, reinforce and apply leadership skills in all facets of life.
Developing High Performance Relationships

Strong relationships are at the heart of every successful organization. Collaborative, mutually beneficial interactions with internal and external stakeholders are critical for success. This program will enable participants to develop outstanding relationships with customers, colleagues and others to achieve unprecedented, sustained levels of customer loyalty and profitability for your organization.

Key Objectives:

  • Learn and apply proven, highly practical techniques to build interpersonal communication skills.
  • Develop a new understanding of how to add value to internal and external relationships in your organization.
  • Identify and apply exemplary practices and superior experiences in relationship building.
  • Learn to understand, respect and appreciate individual diversity.
Personal Profit Culture

We systematically and vigorously prepare visions, missions, goals and objectives in our professional lives, but rarely, if ever, apply equal rigor to our personal lives.  Sidestepping and discounting personal growth is both the cause for, and result of, a fear of setting and failing to achieve personal targets. This proven interactive presentation will encourage and facilitate the successful development and implementation of a practical action plan for personal growth.

Key Objectives:

  • Gain a better understanding of who they are.
  • Receive practical ideas for personal growth.
  • Develop an action plan for personal success.
  • Have fun!
Playing Catch

Strong communication skills are a critical and fundamental requirement for working effectively with others, and contributing to success. Learn to develop long term, collaborative relationships with customers and others through improved communication skills.

Key Objectives:

  • Learn the difference between pitching, catching and how to “play catch” for effective results.
  • Determine when communication is closing, and how to avoid closing down communication inadvertently.
  • Learn to listen more effectively to understand others’ needs and perspective.
  • Learn to create and maintain open communications with others.
Win with Customers, Clients or Members

What kind of company is yours?   “Product Centric”, “Company Centric”, “Competition Centric” or “Customer Centric”?  What answer would your customers, clients or members give?   Most companies fall in the Company and Product Centric category, and very few fall in the Customer Centric category.  Learn how to be one of the few! This presentation will help create a culture, focus, and company mindset that evolves into a Customer Centric organization focused on winning with the consumer.

Key Objectives:

  • See the business and company through the eyes of the customers’.
  • Better understand the customer’s agenda, and how to add value.
  • Develop methods and processes to get “the right people” in the company looking at the customer’s agenda.
  • Learn best practices of leading organizations who are consistently winning with their customers.

Audience reviews:

  • “Hugues was meticulous in spending time with us to understand our needs and our strategic objectives, and understand the culture and engagement outlook of our audience. He carefully tailored his material to custom-build a session that was exactly right for the mood we wanted, the content we needed, and the audience impact we dreamed of. He had our employees completely engaged from his very first minute on stage and he managed to disarm our skeptics and win over every last person in the room. He was funny, dynamic, and made simple points that will stick. But most importantly, when he walked off stage, our employees were roaring with enthusiasm and ready to take (the year) by the horns. Thank you so much for your recommendation, I couldn't imagine a better fit for our meeting.”

    - Merck Canada
  • "Hugues Gibeault was fabulous. His talk couldn't have come at a better time for me. He reminded me that I am not the only one who experiences fear of the unknown, of my abilities." - CGI Audience Members
  • "[Hugues Gibeault] uncovered many strategic and practical insights that have greatly contributed to a successful performance development program for our managers." - Yellow Pages Group

Speaker Biography

As the CEO and co-founder of Optimé International, Hugues Gibeault is responsible for the overall strategic direction and management of the company. Under his leadership, Optimé has consistently helped deliver strong results for leading sales organizations such as AT&T, PepsiCo, Great West Life, NAPA Auto Parts and TD Bank.

Hugues is a thought leader in sales, strategic customer management, business development, performance development, training and sales coaching. Prior to co-founding Optimé, Hugues established a proven track record of strong business results as Vice President of Sales of a professional sports franchise and with Procter & Gamble in Eastern Canada.

His most notable role was Vice President of the International Paralympic Committee, where he and his team developed the Paralympic Movement’s first-ever Worldwide Marketing Program to support the Paralympic Games and elite athletes with a disability. 

Hugues currently serves on the Advisory Board of the Canadian Paralympic Committee, as a Board member of Sprout Wellness Solutions, and as a member of Laurentian University’s Experiential Learning Advisory Committee. Also, he holds a Bachelor of Commerce (B Comm SPAD) from Laurentian University in Sudbury, Ontario, Canada.

In 2022, CEO and sales thought leader Hugues Gibeault joins Schulich School of Business – York University as an Instructor in the Master of Marketing Program, teaching Strategic Professional Selling.