What’s Your Organizational DNA?
Winning in business is more challenging than ever. From poor economic conditions, motivating existing workforces and hiring fresh talent, maintaining healthy margins or simply marketing and servicing customers, what worked 5 years ago rarely matters today, largely due to the impact of the internet on most aspects of the corporate organization. If you’re not prepared to handle these changes how confident are you that your business (or you) will be around in another 5 years? Kerry Munro examines the top issues that organizations currently face and how they should be preparing for this new digital onslaught in 2011 and beyond. Is your organization ready?
Web 2.0 Survival Guide
The Digital Economy, New Media, Social Media, Web 2.0, Twitter, Facebook, YouTube are all conversations taking place in organizations. Learn why it’s important, and how to incorporate these mediums into your existing marketing strategy.
Digital and the New Business Reality
There was a time when organizations and their HR teams maintained control of employee engagement and satisfaction. The new web reality wrestles that control away and places it squarely in the hands of digital savvy employees. Are you prepared for the changes that are taking place within the organization?
What’s Your Facebook Fan Worth?
Brand marketers and their agency partners are all abuzz about social media. CFOs and CMOs are all abuzz about saving money and making money. The intersection is the need to generate ROI. Join us for an interactive dialogue on how as a senior marketer you can drive and measure better performance from your social media activities. Leverage the insights from the top 20 brands on Facebook to help shape your marketing initiatives this quarter and for your next planning cycle.