The Power of Association The associations and not-for-profit organizations that survive long term will: relentlessly focus on the future rather than the past; engage younger generations; truly know what is in the minds of their members and stakeholders; prioritize rather than attempt to do it all; and, ensure their organizational structures do not impede progress toward this end. So much is possible when people come together. Associations and not-for-profits can do great things, but far too many appear to be tired and apathetic. Members and stakeholders don’t seem to be engaging. It’s time to kick them into high gear!