NSB Logo

Simon Whitfield

Olympic Gold Medallist, Triathlon

Simon is a father, adventurer, businessman, community builder, mentor and one of Canada’s most accomplished and decorated athletes. His journey exemplifies how Olympic-size dreams can be realized through hard work and the relentless pursuit of excellence.

Victoria, British Columbia, Canada


The Relentless Pursuit
Simon Whitfield’s speaking of the relentless pursuit of excellence includes stories from the highs and lows of his career, all shared with the theme that the pursuit of excellence is it’s own reward.  True greatness is in performing to the best of one’s ability and knowing that the reward is in the effort, not necessarily the outcome. Once you set and know your goal, don’t focus so much on the destination.  Your focus and energy needs to be on the preparation and process throughout to give you the best opportunity to reach the goal.


Canadian Sports Hall of Fame

International Triathlon Union Hall of Fame

Canadian Triathlon Hall of Fame

  • Simon is an inspiration to many Canadians. We believe his example of commitment, perseverance and supporting his community will inspire others to do the same.

    - President & Chief Executive, MS Society National

Summary Profile

Simon fulfilled his childhood dream of competing in the Olympics when he dove into the Sydney Harbour on September 17, 2000 but inspired a nation, as he passed 24 competitors in the final 10km run en route to winning the inaugural men’s Olympic triathlon gold medal. His profound ability to react and respond, never giving up, was on full display again at the 2008 Beijing Olympics. He fought to remain with the lead pack during the final kilometres of the run. After many had written him off, Simon was able to dig deep and find that extra gear, launching an all-out sprint finish to earn a second Olympic medal, this time silver.

Simon’s triathlon career includes 14 World Cup wins and 12 Canadian championships. He’s been inducted into the Canadian Triathlon Hall of Fame and the International Triathlon Union Hall of Fame. During his fourth consecutive appearance at the Olympics, in London, Simon had the honour of being Canada’s flag bearer for the opening ceremonies. Since retiring in 2012, Simon has embarked on a series of business ventures.

Most recently he co-founded Relentless Pursuit Partners, an investment and consulting firm committed to the development of technologies and products that optimize health and wellness. Simon has been involved with a variety of not-profit organizations; currently he is an ambassador for both the Canadian Men’s Health Foundation and KidSport. Always one to share his experience and knowledge with others, Simon has mentored dozens of athletes over the year and is a current ambassador for CIBC Team’s Next program. Most of all, Simon enjoys nothing more than talking to children about their own big dreams, whatever they may be.