Surviving a Social Media Meltdown: Are You Ready If It Happens To You
There’s never been a time that companies are in greater danger of having something go wrong in social media and having their brand and reputation damaged so badly it will take years to recover.
Despite that, too few business leaders are overly concerned about the dangers lurking in the social media use of their employees. 70% of employees are on at least one social media site every day. One embarrassing Facebook post, or piece of video on YouTube can send companies scrambling to explain and recover. Ask yourself what you would do if it happened to you.
We’re also seeing the first wave of people entering the workforce who’ve been involved in social media for most of their lives. They’re friends and followers of many of their customers. The coming years will bring more challenges related to social media as young workers integrate into the system and use social media to communicate and express opinions.
Grant Ainsley is one of Canada’s top media trainers and a former award-winning journalist. He’s discovered that only a fraction of companies are fully prepared to stop something bad from happening to them in social media and understand what they should say to the news media if it does. To make matters worse, many don’t have written procedures in place to deal with consumer complaints made in social media.
In Ainsley’s engaging keynote presentation you’ll learn:
- What can happen to employees and the companies they work for when offensive social media posts go viral
- How to put policies in place to lessen the chances of it happening to you
- Ways to handle difficult situations in the media if you become a victim of a social media meltdown
- How to effectively handle consumer complaints in social media
- Why young workers may provide more challenges than you expect
Ainsley’s presentation will result in companies understanding the risks they face and how to minimize them, reducing stress, embarrassment and potentially saving big dollars. He’ll also look into the future and let you know what you need to prepare for.
Talk Like a Leader: Great Ways For Managers and Teams to Communicate
It’s simply impossible to be a great leader if you can’t communicate well. Excelling in communication is consistently one of the highest-rated traits of great leaders, but unfortunately communication skills are not inherited, or often taught in business school.
Organizations also feel the pain. One study reported that poor communication in a company with 100 employees costs $525,000 a year. Poor direction from leaders and disjointed communication between their employees results in huge costs for any organization.
CEOs and their organizations need to work even harder on communication because many workers are talking less, while texting and emailing much more. It’s getting more difficult to get many employees, especially younger ones, to communicate face-to-face.
Grant Ainsley’s keynote presentation shows leadership teams the secrets to communicating effectively, resulting in better bottom lines. He talks about the key traits of leaders who communicate well and how to prepare for, and have important and real conversations with employees, customers and others. He’ll provide immediate takeaways to allow CEOs and their organizations to start talking again, building trust and getting results.
Here are some of the issues addressed in Ainsley’s presentation:
- Why managers need to learn “it’s not all about them”
- The importance of leading teams and saying what needs to be said, but doing it without attitude or a big ego
- Why good listeners are good communicators
- Ways to control conversations by asking questions
- How to prepare for, and have difficult conversations
- Ways to improve body language
- How to adjust your style, but not your message
- Ways to build “cultures of communication”
As more young people enter the workforce who have spent most of their lives involved in social media, email and texting, getting teams to communicate is becoming more challenging and it won’t get any easier in the next decade.
Workshop | Media Training
Grant's sessions include a presentation on everything people need to know about dealing with the media, key messages customized to each client and their issues, followed by videotaped interviews and a critique. The end result is organizations being much more prepared to deal effectively with the media and their people having the confidence and to perform well in any media setting. Sessions also provide a great team building exercise for the client and an outstanding personal development opportunity for participants.