Demographics, Demand & the Future of Opportunity with Darrell Bricker

“Provocative, urgent, and unapologetically candid, Breaking Point will ignite debate, dominate political discourse, and become the definitive guide to understanding what is shaping up to be one of the most turbulent eras in Canadian history…

From the authors of The Big Shift and Empty Planet, [Breaking Point is] a timely and provocative exploration of the seismic forces reshaping Canada’s political, cultural, and economic landscape.“

Fundamental shifts in demographics, workforce dynamics, and institutional trust are reshaping consumer behavior, influencing politics, and transforming the nation’s social and economic landscape.

With insights described as provocative, urgent, and unapologetically candid, speaker Darrell Bricker shares expert takeaways from his new book, Breaking Point: The New Big Shifts Putting Canada at Risk, a Canadian Bestseller and one of Indigo’s Most Anticipated Books!

Political analyst and demographic trends speaker Darrell is an expert on public opinion, offering audiences an invaluable peek into the future.

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Demographics, Demand & The Future of Opportunity | NSB Webinar | Darrell Bricker

🔑 Sample takeaways considerations:

✓ A “New Playbook” for Organizations is Needed
Canada is breaking from its past. The old assumptions that guided business strategy, policymaking, and consumer engagement in Canada no longer hold.

✓ Demographic Forces on Growth and Competitive Advantage
Canada’s economic growth is being influenced by three demographic forces reshaping the country: urbanization, declining fertility, and aging.

Organizations that realign around these demographic realities – and recognize where true purchasing power now lies – will be best positioned to lead the next phase of growth and gain marketplace advantage.

Darrell’s example: Seniors in the automotive industry are looking for comfort, reliability, and service, not horsepower.

✓ Canada Is Not Broken – It’s Evolving
Organizations need to understand the Canada that is emerging as we break from the past. Canada has faced transformative moments before, adapted, and can do so again – and those who anticipate and respond to the changes will lead the way.

+ more in the session!

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DATA-DRIVEN INSIGHTS WITH DARRELL BRICKER

One of the most sought-after speakers for business, government, and organizational audiences, his insights resonate across policy forums, leadership strategy sessions, AGMs, and beyond.

• Understand key trends transforming your industry, talent pools, consumer demand
  🔑 HR workforce planning, recruitment & retention, market strategy

• Discover how shifting dynamics are reshaping trust, expectations, and purchasing power (and what this means for your strategy)
  🔑 Marketing/Brand teams, CSR and ESG initiatives, loyalty programs

• Anticipate policy and economic shifts affecting your industry
  🔑 Operational resilience and growth planning, supply chain management, technology adoption and automation planning

As CEO of Ipsos Public Affairs, a global public opinion research firm, Darrell draws on exclusive data about societal shifts, consumer trends, and political landscapes, providing timely, relevant insights into the shifts redefining economies, labor markets, and consumer preferences across Canada and around the world.

His new book and speaking topic Breaking Point: How the Next Big Shift Puts Canada at Risk provocatively examines the deepening political, economic, and social crises threatening Canada’s future.

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