Storytelling & Events for Business Growth and Innovation with Jason Maghanoy
“This is so important and it is nice to hear Jason deliver the facts.“
– Audience comments after last week’s session
Can authentic human connection and storytelling become your greatest competitive advantage in the age of AI?
Drawing on an unconventional journey from theatre and playwriting to leading one of Canada’s most innovative media and experiential businesses, Jason explores how storytelling principles shape everything from business development and brand partnerships to leadership and innovation.
Whether you’re a business leader, marketer, entrepreneur or communicator, hear Jason’s fresh perspectives on storytelling, leadership and why bringing people together may be one of the most important business strategies of our time.
In a refreshing and conversational style, Jason offers a timely perspective on how technology is changing human connection – and what it means for how businesses build trust, tell stories, and create meaningful experiences.
We hope this session helps activate ideas for how you can bring high-impact event strategy and connection through future events with NSB speakers like Jason!
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Storytelling & Events for Business Growth and Innovation | NSB Webinar | Jason Maghanoy
🔑 Sample takeaways considerations:
✓ The more artificial our world becomes, the more valuable human experience will be
Live events deliver what digital formats cannot: a shared physical environment and tangible human experiences. While AI drives operational speed and efficiency, future differentiation will stem entirely from what technology cannot replicate: trust, perspective, creativity and meaningful human connection.
✓ The antidote to digital noise is community and authenticity
A profound trust deficit plagues modern technology as bots now outnumber human users across the internet. In an increasingly automated digital landscape, showcasing authentic human action is the baseline cost of entry for credible storytelling.
Consider leaning into behind-the-scenes moments, including attendee perspectives, employee narratives, social media takeovers, and candid conversations. Intimacy-powered content can cut through polished corporate communications if you join the noise strategically.
✓ Storytelling is vital to leadership
Effective leaders are great storytellers who architect a collective “creation myth” ensuring every team recognizes their contribution to a win. By connecting the high-level strategic vision to the day-to-day operational details, they empower their teams with the context and communication to operate autonomously, regardless of the technology stack dividing them.
✓ The future belongs to businesses that balance technology with humanity
Event ROI extends far beyond attendance. Well-designed experiences deepen customer relationships, unlock sponsorship revenue, and transform single gatherings into ongoing community ecosystems.
True connection should be designed, not manufactured. Instead, consider creating an environment and user experience where attendees organically find and engage with one another.
+ more in the session!
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ABOUT JASON MAGHANOY
Jason Maghanoy is a media executive, storyteller, and speaker who helps organizations grow brands, build revenue, and communicate with impact.
As Group Publisher at SJC Media, Jason leads Wonder (the company’s experiential business) alongside iconic brands including Canadian Business, Maclean’s, and Toronto Life. His work spans brand and business development, sales leadership, marketing fundamentals, and digital innovation, with a strong focus on what actually works in the real world.
Ideal for events focused on:
AI + Branding
Events & Community
Leadership & Culture
The Future of Storytelling
Human-Centered Innovation
Contact us to help connect you with your ideal speaker for your next event!