Arlene Dickinson

In uncertain times, leadership rooted in purpose matters more than ever. Arlene Dickinson shares stories from her own journey and her growing understanding of just how much being Canadian means and why it’s worth protecting. She explores how businesses can lead from the front, rally their teams around a shared sense of purpose, and help shape a future where we stand a little taller because of who we are and what we believe in.

Every one of us will feel stuck at some point in our lives. One day, you recognize that you have followed a path—personal or professional—that suddenly seems closed off or unfulfilling. Whether it’s a relationship that doesn’t connect in the way it used to, or a job that started out being exciting but now feels unrewarding, suddenly you look up from your life and realize there is something else you want to do or to be. You’re ready for a reinvention.

Applying business principles to her personal life helped Dickinson  figure out very quickly where she wanted to go and how to get there. Having a clear set of practical steps to follow kept her on track when emotions threatened to derail her progress.

In Reinvention, Dickinson shares her blueprint for:

• locating your sense of purpose
• realistically evaluating your strengths
• assessing opportunities outside your comfort zone
• charting a bold new path

Whether you have a big career dream to achieve, or you need to rebuild after a personal setback, this step-by-step plan for reinvention will help you change your own life—for the better.

Can anyone be an entrepreneur? Arlene’s emphatic answer is “Yes.” In this talk, one of Canada’s most high profile business women distills a lifetime of experience to reveal everything you need to know—and do—to start, to run, and to grow a great business. On stage, she displays a palpable and infectious belief in the entrepreneurial spirit; she reminds us of the major contributions Canadians have made to international business and the entrepreneurial tradition.

Success is often taken for granted; few stop to think about where it came from, what shaped it, what trials were involved. In this talk, Arlene tells her story, providing a rare look into the making of one of Canada’s most powerful business women. Filled with the key lessons Arlene has learned throughout her journey, this talk is underscored by modesty, grit, and enormous heart.

Marketing plays a fundamental role in all businesses—yet it is seldom held accountable the way other departments are. A superstar marketer driven by corporate objectives, Arlene shows us why marketing must be a top concern of leadership, and why creativity and accountability must go hand in hand. Otherwise, why bother with marketing at all? She will help decision-makers grasp the essential strategic function of marketing in an insightful, accessible and frank talk, anchored squarely to the bottom line..

• Canada’s agri-food opportunity – Why agriculture sector must move with urgency
• Building and branding agricultural businesses
• Leadership through industry transformation
• Marketing and business strategy for agribusiness
• Attracting investment to agriculture sector
• Entrepreneurship and reinvention in farming operations