NSB Logo Charmaine Crooks Charmaine Crooks

Charmaine Crooks


Vancouver, British Columbia, Canada

Five-Time Olympian, Sports & Business Leader

Charmaine Crooks is a Member of the Order of Canada, Five time Olympian, and Olympic Silver medalist (LA ’84 Athletics) who has been an integral part of Canadian and global sport as a leader, innovator and advocate.

Keynote Speeches

Never Give Up! A Story of Perseverance & Passion

Achieving award-winning performances… on the field and in the office


Audience reviews:

  • Two months after the event, participants are still sending me notes, thanking me for the weekend. Your passion about your topics and your dynamic style of presenting left them feeling a renewed sense of empowerment.

    - YMCA of Greater Vancouver

Speaker Biography

Charmaine Crooks’ global consultancy firm provides strategic advisory, marketing and corporate development services to a variety of sectors including sport, media, technology, health and major events.  

At the Atlanta Centennial Olympic Games where she was Team Canada Opening Ceremony flagbearer, she was part of the first group of active Athletes elected by peers to the International Olympic Committee as voting members. There she served on the IOC Press Commission, IOC Culture and Education Commission, New Media working group, IOC 2000 Reform Commission, founding IOC Ethics Commission and the World Anti-Doping Agency. She was also appointed founding Chair of the PASO Athletes Commission and was elected Vice President of the World Olympians Association.

As one of the members of the 2010 Olympic Winter and Paralympic Winter Games (Vanoc), Charmaine was the only director to serve from the initial bid phase through to the successful end of the Games.

Other roles have included that of Vice-President of the Global Esports Federation and founder of the Canadian Esports Federation.

Her volunteer leadership in sport includes roles on the Canadian Olympic Committee, Canadian Soccer Association executive board and the Organising Committee for FIFA Competitions. She’s also been director on several charitable and public sector Boards in a variety of sectors including technology, finance, sport and health.

She co-founded the 365 International Sport Foundation, dedicated to bringing communities together through sport. This includes the creation of Our Cityride, a mass participation sport for all cycling ride & Festival. Globally, she is a Champion for Peace with Peace and Sport.