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Adam Kreek

Speaker Featured

Victoria, British Columbia, Canada

Self-Leadership Consultant & Executive Business Coach

Business speaker Adam Kreek has consistently defied the odds to achieve things most can only dream of. From winning an Olympic Gold Medal, to surviving an epic 6,700km transatlantic rowing expedition, to getting a Stanford University education, to coaching leaders of Fortune-500 companies, his experiences are one of a kind. Adam draws out unique insights from these experiences to positively impact human and business outputs. He’s a powerful guide who shows audiences how to realize their untapped potential through self-leadership through a values lens and ability to do hard things. This lens will empower individuals to chase their ambitions and to take responsibility for their success.

Keynote Speeches

Virtual Keynotes & Webinars
Contact us for more information about this speaker & their virtual presentations. Click here for some of the most popular formats for virtual events.
From Pressure to Performance: The Built for Hard™ Leadership Model
Built for Hard: Designed for Challenge, Built to Lead.

From Pressure to Performance: The Built for Hard™ Leadership Model

  • Decisive Decision-Making: Learn to think clearly under pressure, cutting through the noise to set data-driven priorities that drive results.
  • Structured Momentum: Utilize tools like 5-Minute Wins & Hurdles Huddles and 90-Day Scoreboards to maintain focus and keep projects on track.
  • Energized Leadership: Replace quiet burnout with challenge-fueled confidence, leaving leaders feeling capable and invigorated.
  • Science-Backed Rituals: Embed effective rituals that transform burnout stress into daily “challenge stress,” enhancing resilience.
  • Shared Language for Trust: Align your team around a common language that fosters trust and accountability, turning volatility into a strategic advantage.

Leadership Reality Check: Targets keep rising, but a steady diet of effortless gratification—pings, swipes, on-demand perks—erodes the very focus and stamina leaders need to hit them. It isn’t a talent gap; it’s a training gap. Modern work rewards ease at the precise moment the job calls for endurance, courage, and crystal-clear thinking.

The pressure is familiar: economic whiplash, AI upheaval, tighter headcounts, meeting overload, hybrid trust gaps. The symptoms are equally clear: projects stuck at 80% completion, “quiet burnout” masking real fatigue, decisions that drag while accountability blurs, engagement and standards drifting day by day.

We’ve lost the art of doing hard things well—and we pay for it in burnout, disengagement, and soft leadership.

Built for Hard™: The Antidote. Grit isn’t genetic; it’s a trainable skill. Built for Hard™ restores it. Our philosophy is simple: humans are engineered for challenge, so we retrain leaders and teams to turn that challenge into measurable performance. In a world of economic shocks, tech pivots, and nonstop pressure, most leaders don’t lack potential—they lack a system that converts stress into strength. Built for Hard™ is that system.

The High-Performance Reset: Unleash Your Inner Olympian
  • Reset your physical, mental and spiritual health
  • Research-backed and empirically driven tools
  • Personalize your self-care to combat stress

A meticulously designed anecdote to the persistent stress of high-demand environments that addresses burnout and reduced productivity issues. Adam – an Olympic Gold Medalist and seasoned Executive Business Coach – brings unique, battle-tested perspectives on sustaining high performance while maintaining personal well-being.

Drawing on researched-backed personal experience from professional athletics, business, and adventure – the audience gains a dynamic, inspiring, and profoundly transformative keynote tailored for mid-level managers, sales teams, and entrepreneurs. His mission: equip you with the tools to navigate and thrive amidst the pressures of your demanding roles.

A Reset for Leaders & Teams: A Gold Medal Guide to Delivering Results Alone, Together
  • Uncover elite motivation, the best tools to energize leaders and team dynamics
  • Optimize your team dynamics with the right people in the right seats
  • Upskill leaders with effective tools for influence, achievement and engagement

In today’s competitive business landscape, effective teamwork and leadership are more critical than ever. Leaders must work as a team, yet will often do their most productive work alone. Top leaders know how to work alone, together. Delivered by bestselling business author, executive coach and Olympic Gold Medalist, Adam Kreek, this keynote provides a unique perspective on these essential skills.

Drawing from his experience in elite sports, Adam presents practical strategies and tools to improve team collaboration, enhance leadership, and align goals within organizations. This keynote addresses the everyday challenges of disengagement, ineffective leadership, and misalignment of goals, all of which hamper productivity and growth. Adam’s compelling narrative, enriched with real-life stories and proven strategies, leaves audiences inspired, equipped and ready to transform their teams and organizations.

The Resiliency Reset: Navigating the Uncharted Waters of Transformation
  • Build a map to navigate the peaks and troughs of change
  • Create the ability to respond more effectively to change with toughness and resiliency
  • Move from drama to individual empowerment in the unpredictable

In an era marked by rapid change, uncertainty, and less personal responsibility, Adam Kreek’s keynote provides crucial guidance to navigate uncharted terrain. Drawing on his diverse experiences as an Olympic athlete, seasoned expedition leader and award-winning executive business coach, Kreek offers real-world wisdom to help individuals and organizations become more resilient and adaptive.

Audiences are lifted by a blend of personal stories and practical tools that foster a growth mindset, effectively change management and navigate the ebbs and flows of work and life. This transformational experience empowers participants to embrace change as an opportunity for growth rather than a threat, leading to enhanced performance, well-being, and success.

Customized Keynote Presentations

Adam also offers customized presentations on peak performance and more. View a full list of his presentations here.

Platform Plus Presentations

Unique formats and ways to connect with audiences.
Custom Workshops & Value-Add Programs
Adam offers many custom workshops and value-add programs including:

• Conference Fitness and Wellness Program
• Strategic Planning and Mapping
• Goal Setting
• Business and Executive Coaching
• Leadership Workshops and Executive Retreats

AND MORE!

Learn more about Adam Kreek's custom workshops & value-add programs here

Audience reviews:

  • Adam was fantastic! I looked forward to working through his content each of the three days he facilitated our virtual event. Adam was very accommodating with his prompts. His delivery was seamless, and it really did feel like he was right there with us instead of virtual. I would love to have him back to provide everything again! My biggest takeaway was the importance of aligning my values with my actions – and it's essential to check in as life progresses. - McElhanney
  • Adam was amazing! He delivered a motivational message that really stuck with our associates. I appreciate NSB and him for being so wonderful, the whole experience was fantastic. - Learning and Development Specialist, The Coca-Cola Company
  • I have seen dozens of Olympians speak at off-sites in the last 19 years, and Adam was by far the best. He was relevant to our business, and had a fascinating story. He wasn’t spewing business dogma. He spoke to the people in the room, leaving a lasting and positive impact that traveled through our office. I have heard nothing but rave reviews from all our employees.

    - VP of Marketing, General Mills
  • I can’t say enough how great it was to work with Adam. His enthusiasm was captivating and his message was powerful. I have had so many positive comments from our attendees on Adam's presentation. The content he delivered was perfect for our group and was a highlight of our meeting. - Nutritionist, Trouw Nutrition Canada
  • Adam's presentation was definitely one the most successful keynote speaker session we've had for our All Staff meeting. Our main goal for these sessions is always the engagement aspect as we want our employees to connect and have good takeaways from the presentation content. Adam achieved that wonderfully as he understood our organizational culture, the gaps and tailored his presentation perfectly. The audience was fully engaged for the 1 hour and it was great to see the employees continue the discussion with Adam during the post-event reception.

    - Human Resources Generalist, Metro Toronto Convention Centre
  • Adam was masterful at integrating our core themes from the day into an energized, motivating, involving presentation.  Immediately after Adam’s presentation, hundreds of team members were committed to identifying and taking bold action towards their “gold medal moment”.  Adam was the highlight of our rally!

    - Manager, Marketing & Communications, Bell Media
  • Thank you Adam. You were wonderful! The entire team raved about your keynote. It had all the elements we were looking for – energy, entertainment and the messaging about teamwork, leadership was spot on.  The team loved hearing from you and I’ve heard nothing but rave reviews. I thank you for being the perfect “energizer” for our team. It was a great start to our conference.

    - Manager, Internal Communications, Direct Energy Services
  • By tailoring and customizing his presentation, Adam ensured our corporate messaging remained on target. Adam's charismatic personality shines through as someone who is warm with passion and excited by life. This translated into several staff members speaking about him for days following the event; true evidence of a gold medal performance!

    - President & CEO, Concentra Financial
  • The way you were able to weave other speaker comments into your presentation, complete with photos and quotes, really brought the audience along on the journey, and provided a great reinforcement of the theme and reason for taking the time to be in the room. I've never had another speaker do this so well--you blew me away with that!

    - Event Project Manager, Incite Marketing
  • Adam was amazing and received a standing ovation at the end of his speech. Everyone should hear Adam Kreek speak at least once in their life. He is a kind, caring, genuine person with great stories and inspiring messages to share. He does it in a very motivating, engaging and entertaining way. I could not recommend Adam enough. He would be a great fit for any group, event or conference.

    - Coordinator, Student Life Programs, University of Lethbridge
  • Adam did a really exceptional job at engaging the audience in his stories, and allowing them to really see “him” (his wittiness, humour and realism). He very nicely tied in the teamwork theme as well as directly relating his message to dietetics – a somewhat difficult task for those speakers who aren’t necessarily in the health care industry.

    - Dietitians of Canada Conference
  • Adam was great. Our crew loved the morning workout and he was a really good opener to set a positive and energetic vibe for the day ahead!

    - Program Manager, Communications, Canola Council of Canada
  • Everyone LOVED Adam. He had them working too in the session. They want to know if he will be back with the same presentation! Thank you. This made my day! - US Centers for Disease Control and Prevention
  • Adam addressed a group of 100 soldiers preparing for deployments overseas, to develop their physical, mental and spiritual resilience. His commitment to readiness, resilience and growth had a tremendously positive impact on the soldiers! Adam brings energy, passion, creativity and skill to his craft. We will certainly have Adam again for future engagements! - Canadian Armed Forces
  • Adam was fantastic! I looked forward to working through his content each of the three days he facilitated our virtual event. Adam was very accommodating with his prompts. His delivery was seamless, and it really did feel like he was right there with us instead of virtual. I would love to have him back to provide everything again! My biggest takeaway was the importance of aligning my values with my actions – and it's essential to check in as life progresses. - McElhanney
  • Adam was amazing! He delivered a motivational message that really stuck with our associates. I appreciate NSB and him for being so wonderful, the whole experience was fantastic. - Learning and Development Specialist, The Coca-Cola Company
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Speaker Biography

“We remind your people what they’ve forgotten: You were built for this. Built for pressure. Built for adaptation. Built for hard.” Adam Kreek

Business speaker and Olympic Gold medalist Adam Kreek has moved hundreds of thousands of people to action at organizations including Microsoft, General Electric, Mercedes-Benz, L’Oreal, Shell, Million Dollar Round Table, YPO, TEDx, General Mills and hundreds of others.

Being an Olympic Gold Medalist, he treats being a keynote speaker as a practice of excellence. Adam invests heavily in custom research and curriculum design to ensure our content is both relevant and actionable. This is done through an extensive pre-event interview to ensure that his story speaks authentically to each unique audience. His messages focus on your organizational goals, interests and cultures.

He’s not your typical Olympic Keynote Speaker. Adam walks the talk. Yes, he’s a two-time Olympian, who holds 60 international medals, including Olympic Gold, and multiple hall of fame inductions…But there’s far more lived experiences he draws from.

Adam attended Stanford University where he completed a degree in Geotechnical Engineering and Hydrology. He used this expertise to co-found (and subsequently Chair the Board for) Ergo Eco Solutions, a Social Enterprise focusing on production and distribution of petroleum-replacing, sustainable eco-products upcycled from its Waste Cooking Oil (WCO) operations.

In 2013, Adam was part of the first-ever expedition to attempt to row unsupported across the Atlantic Ocean from Africa to America. After 73 days alone at sea, he survived a capsize in the Bermuda Triangle. The event was subject of the NBC Dateline Documentary, Capsized.

He’s transitioned to a post-Olympic career coaching executives on how to clarify values and strategy, develop high-performing teams, manage change and maximize leadership capacity. His infectious energy, authenticity and breadth of life experience allow him to connect effectively with audiences across sectors. Adam’s clients include leadership teams from the Aerospace, Healthcare, Nutrition and Clean Energy sectors.

Adam’s experience includes that as journalist with CBC Sports, writing on topics of health for peak performance. He is a champion for the Canadian Men’s Health Foundation where he shares insights to better personal, family and community health. 

Adam’s also been an active volunteer with Power To Be, bettering the lives of disadvantaged and disabled youth through cutting-edge outdoor adventure programming. And as a Big Brother, with Big Brothers and Big Sisters, has visited hundreds of schools across North America, instilling in the next generation the idea that “the secret to happy living is giving.

After attending Adam’s keynote, your leaders will feel and act:

  • Make decisive calls under pressure: Cut through noise with clear, data-driven priorities that guide confident action.
  • Act with structured momentum: Use 5-Minute Wins & Hurdles Huddles and 90-Day Scoreboards to keep work focused and results on schedule.
  • Feel energized and capable: Replace quiet burnout with challenge-fuelled confidence – ready to tackle any obstacle.
  • Embed science-backed rituals: Transform burnout stress into daily “challenge stress,” boosting resilience and performance.
  • Align around a shared language: Accelerate trust and accountability across functions, forging a cohesive, high-performing team.
  • Turn volatility into advantage: Lead change proactively – instead of reacting – so your organization stays ahead and thrives.

Why Book speaker Adam Kreek?

When you book Adam Kreek, you’re not just securing a keynote speaker; you’re partnering with an exceptional guide who transforms leadership through his Built for Hard™ framework. Adam is a rare blend of Olympic champion, elite business strategist, and high-performance leadership coach. With firsthand experience in extreme competition, business volatility, and leadership under pressure, he brings unparalleled insights to every stage.

Transformational Keynotes: Adam’s keynotes are not merely motivational; they are packed with real-world strategies, high-energy storytelling, and hard-earned wisdom that drive measurable change. His Built for Hard™ framework empowers leaders to thrive amid uncertainty, making every presentation relevant and impactful.

Value-Driven Engagement: Meeting planners need a speaker who delivers real value, engages the audience, and makes their job easier—not harder. Adam Kreek is a seasoned professional who understands what’s at stake and eliminates the common fears event organizers face.

Tailored Experiences: Every keynote is customized, relevant, and filled with actionable insights to ensure the audience walks away inspired and equipped to make real change. Adam is easy to work with, highly adaptable, and committed to making the event a success—from seamless coordination to respecting every detail of the agenda. He arrives fully prepared, on time, and tech-ready, ensuring no surprises or last-minute stress.

Dynamic Delivery: With a high-energy, engaging delivery style, Adam captivates audiences, ensuring they remain interactive and involved. He avoids generic content or flat presentations, respecting time limits and staying on message to deliver exactly what was promised. His track record of reliability means planners never worry about last-minute cancellations, and his post-event engagement ensures the impact extends beyond the keynote.

Your Partner in Success: Adam isn’t just a speaker—he’s a partner in creating an unforgettable experience that drives results, engages audiences, and makes meeting planners look great.

Built for Hard™ is a science-backed system that turns constant pressure into repeatable performance across your entire organization

Book with Confidence: Reach out to us today to secure Adam Kreek for your next event and transform your leadership team with Built for Hard™!