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Fatima Zaidi

Fast Growth Business Development & Sales Expert

The business and societal landscape is changing rapidly, with new technologies and industries emerging. These sectors are diverse but have one thing in common – the need to create sales and build revenues. Fatima is an expert on closing the deal and shares her knowledge as a media commentator and speaker. With millennials like her now acting as key players in consumer markets and corporate purchasing, Fatima describes how to build sales by attracting them with authenticity and transparency. Leveraging her entrepreneurial experience, she helps companies scale quickly, creating and executing strategies to meet the demands of a shifting business environment. She addresses emerging sectors, personal branding, the need for diversity and ways to build revenues. Fatima is the perfect speaker for events focused on innovation, technology and sales development.

Toronto, Ontario, Canada

Presentations

Hacking Outbound Sales – NextGen Business Development
As one of Canada’s top brand marketers and developers, Fatima shares her tactical and actionable steps to identify and present your competitive strengths, craft a marketing plan, find new clients and avoid common sales mistakes. In this presentation, she takes the audience through the 10 steps from finding opportunities to converting them into sales. She explains how to avoid common mistakes made by salespeople and how to instantly develop a rapport with potential clients. Whether your sales team is full of newcomers or seasoned experts, this presentation will set your organization on a clear path to success.

Fix Your Diversity Problem By Creating a Culture of Inclusivity
You hear it all the time: “We need more women in tech and business. We need more minority engineers and more LGBTQ representation at the executive level.” Greater diversity results in cutting-edge ideas – so why are innovative industries still homogeneous? This session draws on Fatima’s experience working in large corporations and the tech sector, where she has witnessed firsthand a need for inclusivity. She challenges the audience to be part of the solution and shows how we can break barriers and navigate change together.

10 Steps to Revenue Growth through Sales
With more than 10 years of experience in sales and business development, Fatima has become a master at growing revenues. In this presentation, she takes the audience through the 10 steps from finding opportunities to converting them into sales. She explains how to avoid common mistakes made by salespeople and how to instantly develop a rapport with potential clients. Whether your sales team is full of newcomers or seasoned experts, this presentation will set your organization on a clear path to success.  

10 Keys to Killer Brand Development
Everyone – from entrepreneurs to employees in large companies – needs to establish a personal brand. But where do you start? Which networks should you use? And what are common personal branding mistakes? In this presentation, Fatima takes the audience through the 10 steps to building a killer brand. She outlines why you need one, how to make a plan, and why building a personal brand is similar to creating a marketing strategy for a company.

How to Change Marketing Mindsets in Innovative & Emerging Industries
Cannabis growers trading on the TSX? A booming industry based on virtual currencies? Until recently, both would have been unimaginable. New markets are developing quickly, with companies emerging on the fringes of society and with breakthrough technology. While many are poised for growth, they face common obstacles. How will they work with changing rules? How do they swim against the “noise” of negativity and convince a doubting public? In this presentation, Fatima will explain how companies in burgeoning fields can identify their competitive strengths, craft a marketing plan and increase sales.

Awards

2018
Notable | Young Professional of the Year

2017
Flare | Top 100 Canadian Women

2016
Marketing Mag | 30 Under 30

  • Fatima Zaidi is a dynamic force within the AMA speaking community. As a prolific speaker and moderator at many AMA Toronto Events, Fatima has a way of bringing complex marketing and technology topics down to an accessible level. As a moderator, Fatima asks the tough questions that help bring out the deeper story behind each speaker's ideas. We will definitely continue working with Fatima on future speaking engagements.

    - President of American Marketing Association
  • Retail Council of Canada has had the pleasure of working with Fatima in a variety of facets from master of ceremonies, conference panelist, conference emcee and award judge. Fatima is a pleasure to work with and fills the room with ideas and energy. She’s able to deliver a great presentation and her message is well received by audiences.

    - Manager at Retail Council of Canada
  • Fatima is an exceptional speaker that always delivers a clear and concise message. She is captivating and wildly intelligent. Her speaking is engaging and definitely valuable to any audience. I highly recommend her as a speaker.

    - Leverage Events Inc.
  • Fatima spoke at our DYPB conference and demonstrated passion, a dynamic engagement, and great insights. We enjoyed her work so much that we invited her back to several other events around side hustles, personal branding, business development, women empowerment and more. I am grateful that we have collaborated on many projects. I would be delighted to work with her again and have her speak to our audiences. - CEO, DYPB - Discover Your Personal Brand
  • Fatima is an exceptional speaker, not only is her presentation always well prepared and well delivered, but her insights are always valuable and well targeted to each audience. She is without a doubt one of the strongest speakers out there. - CEO of Haste and Hustle

Summary Profile

When you meet Fatima Zaidi it’s immediately clear she is an engaging speaker who doesn’t hold back.  She brings a refreshing and approachable style when interacting with audiences and leveraging her experience in business development, marketing and sales.  

Fatima describes how to build sales by attracting with authenticity and transparency. Leveraging her entrepreneurial experience, she helps companies scale quickly, creating and executing strategies to meet the demands of a shifting business environment. She addresses emerging sectors, personal branding, the need for diversity, and ways to build revenues. Fatima is the perfect speaker for events focused on innovation, technology and sales development.

She is passionate about business development and scaling companies and has done everything from sitting on a panel with Beyonce’s dad to turning down Nickelodeon as a customer because she didn’t feel her company was the right fit. Her sales philosophy is all about adding value first…and then asking for new business.

She’s spent more than a decade in the tech sector, recently launching Quill Inc., in 2019.  She’s led Business Development at Eighty-Eight tech creative communications agency and at retail company Rent frock Repeat (which was featured on Dragons’ Den in Season 7). She started with RfR in 2014 and within 12 months her efforts resulted in a 400% increase in revenue, a 110% increase in website visits and a 130% increase in member conversion. She also developed partnerships with over 250 organizations including Delta Hotels, Women’s Executive Network, Alzheimer’s Society and Tourism Toronto.

Fatima has keynoted, hosted or moderated on world stages like Web Summit, Haste & Hustle, and DX3 alongside speakers like Gary Vaynerchuk, Arlene Dickinson, and most recently Richard Branson.

Fatima is a commentator for Global News and BNN and also contributes to The Globe and Mail, Huffington Post, Financial Post and BetaKit. She was named one of Marketing Magazine’s top 30 under 30 marketers and brand developers for 2016, and as one of Flare Magazine’s Top 100 Canadian Women. 

The business and societal landscape is changing rapidly, with new technologies and industries emerging. These sectors are diverse but have one thing in common – the need to create sales and build revenues. Fatima is an expert on closing the deal and shares her knowledge as a media commentator and speaker.

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