A Punk Millennial in a Business World
Dani candidly shares her experiences and observations we can learn from, by being an alternative-looking millennial in a primarily boomer saturated business world. It’s funny, filled with challenges, insights, and real-life situations from boardrooms and organizations across the country.
There’s no such thing as “social media marketing”
Dani notes, “Social media was created as a social tool, not a marketing tool.” If you’re actually going to reach an audience, you have to write for your target market, not as a way to further your business. That means making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about (to ensure it is more widely shared). A recent example: Ms. Gagnon persuaded an insurance company to reference TV show The Walking Dead on its Facebook Page by launching a poll titled, “Which character is most likely to need life insurance this season?”
Algorithms & Connectivity
With the history of marketing and propaganda as a backdrop, Dani shares insights around how algorithms impact us all, from online shopping, communication with friends, or marketing a business on social media. We are all online, and the way the internet flows impacts us all! She outlines the rules to play by to understand how information is presented to us and our families on social media, how to have a critical review of content online and how to protect your privacy while sourcing and connecting with people and brands you’re interested in. She shares examples of organizations leveraging trending topics in a cool way and those who have turned their brand into a personality online – and shows how you can too, as a business or a person.
Workshop: Creating buzz for your brand on a budget
This fast-paced workshop will show you how to cut through the clutter of Facebook, Instagram, Twitter and Snapchat by crafting messages that will actually reach your customers. By understanding algorithms and using innovative ideas, you'll be able to create content that will be widely shared. Your next paid social campaign will bring in new business and could cost as little as $30.