NSB Logo

Jennifer Moss

Expert on Science-Based Workplace Happiness & Canadian Business ‘Innovator of the Year’ 2016

Jennifer is the Cofounder and Chief Communications Officer of Plasticity Labs, a research and technology company that is on a mission to give 1 billion people the tools to live a happier, higher-performing life. She is an expert on the data-driven science happiness and emotional intelligence in the workplace.

Waterloo, Ontario, Canada


Conscious Capitalism
This talk will focus on the term Conscious Capitalists, a new wave of highly recognized leaders and organizations who have adopted the double bottom line approach to building and running their companies. We will learn how they are executing this mission at the highest levels and disseminating this way of thinking to the public and with their employees. From a boutique design agency with 35 employees to a global grocery retailer with over 91,000 employees, we will learn the true definition of Conscious Capitalism. Jennifer looks at companies who are engaging in this strategy and the outcomes of those efforts. She will provide audiences with the tools to bring this mindset back to their organizations.

The HERO Generation – Unlocking Happiness in Schools
Jennifer and her research team developed the HERO Generation Program to build up the psychological skills of everyone involved in the education system. Based on a happiness model rooted in neuropsychology, the program focuses on the emotional traits that are represented in the happiest and highest performing people in the world: Hope, Efficacy, Resilience, Optimism, Gratitude, Empathy, and Neuronal control (mindfulness). In this presentation, Jennifer will provide research outcomes through real world examples from teachers, administrators and students. She shares the successes and the pitfalls of disrupting one of the oldest institutions in the world, and what tangible actions educators can take to bring elements of the HERO teachings back to their school ecosystem.

The Happiness Economy
Organizational culture is the set of shared beliefs and values within an organization that help shape behavior. Like community or national culture, organizational culture is an indispensable aspect of any company. It’s the holistic understanding of an organization’s goals and how they will be achieved. Organizational culture answers the question why do we do what we do? After two decades of research, we can prove that there is a direct correlation between a healthy, productive workplace culture and a company’s bottom line. Jennifer will share examples of the current research going on in this space, and case studies of companies who see culture as a mission-critical effort and how they are tracking their success.

The Emotionally Intelligent Leader
We used to think IQ was the best determinant of a person’s likelihood for success. But, we now have scientific evidence that proves otherwise. As we understand more about emotional intelligence and how it plays into the cultural makeup of some of the most innovative companies, it’s impossible to ignore its relevance. When your team builds up their psychological fitness, it can give us the edge to outpace competitors through increased innovation, improved engagement and higher productivity. This talk will explore how to unlock happiness in the workplace to rally organizational metrics while sustaining, or even reigniting, our passion for work. Jennifer will share how companies like lululemon, and TD Ameritrade have executed on her team’s research so audience members can walk away with a clear strategy to implement a happiness plan at their organization.

Building Happiness Hygiene
What do all the greatest leaders have in common? They have a strong happiness habit. According to well-known psychological scientists and neuroscientists, we can develop these traits in the brain by up to 50% or more just through habit building. And these habits of high-performance can be developed in the same time it takes to eat breakfast. This talk will explain the process by which we build habits and how to create a routine that will boost the success of these patterns. Using neuroscience and positive psychology research, Jennifer will teach audiences about neural pathways and how they require repetition, reward and reinforcement to rewire positive and negative habits. She will also share why this matters in workplace performance and how to bring this learning back to your teams. Finally, Jennifer will provide simple take-away actions so audience members can train their brain to become happier, higher-performing leaders both professionally and personally.


Additional presentations and information on Jennifer’s presentations can be found here.

Platform Plus

Video/Online Program


Canadian Business | Innovators of the Year

Stevie Award | International Female Entrepreneur of the Year Award

  • In her speaking, Jennifer does a masterful job at weaving together the threads of personal experience with the art & neuroscience of motivation to deliver a compelling message, that causes the audience to reflect on how we think & interact not only in our careers, but also in our personal lives.

    - Chief Financial Officer, Communitech
  • Jen stands apart from this field as someone who is not just passionate about the issue, a passion that makes her presentations shine, but has the data and the experience to back up her beliefs. She’s a great speaker on an important topic. What more could you ask for?

    - Executive Conference Producer with The Conference Board of Canada
  • I was genuinely entertained by her storytelling and inspired by her message. She showed an authentic level of comfort with the audience and you could sense that everyone was highly engaged in her talk.

    - President, GM Canada
  • The event has gone well and Jennifer brightened everyone's perspective with her presentation and gave us all something to consider in terms of happiness.

    - Chapter Chair, Canadian Property Tax Association - Ontario Chapter
  • Very engaging speaker with powerful message. She was ultimately fabulous.

    - Attendee, Canadian Health and Wellness Innovations Conference

Summary Profile

In her role, Jennifer speaks publicly about happiness and its impact on innovation, individual and workplace performance, profitability and overall organizational success.  She teaches leadership teams how to measure their happiness initiatives as a means to define and defend a rational for more emotionally intelligent organizations. Jennifer has 20 years of professional experience, with close to a decade spent in Silicon Valley.

During her time working in Corporate Communications at the largest HR and staffing firm in the world, she was involved in a pilot project where employees committed to donating 60,000 of community service over the course of one year. Jennifer personally donated over 360 hours to her community and the 60,000 hour goal was achieved. For this effort, Jennifer was honoured with The National Public Service Award from the Office of President Obama.

RT @Chinwe_Esimai: @JenLeighMoss thank you for a very insightful presentation @Citi this week. Love your work! (2017-10-21 09:24:48)
Thank you so much Chinwe! It was a fun experience and I love what you are already doing at @Citi! Reach out anytime… https://t.co/xrYsaD2mve (2017-10-21 09:24:45)
@JustJOSH_ingYa Absolutely brilliant. @_HEROgeneration - good for our students to watch! #herogen @plasticity. (2017-10-21 03:07:52)