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Gregg Brown

Change Management Specialist

Gregg believes we are all leaders regardless of our job titles and we all have the ability to shift people’s mindset during change. He is passionate about creating great speaking experiences that engage people with practical tools to make their work lives better. A high-energy speaker, Gregg will share ways to break out of status quo thinking and discover people-centric approaches that actually work. His pragmatic focus is grounded in science, leavened with humour and strengthened by his flair for telling it like it is. With a solid background in change management, Gregg has spoken at hundreds of conferences, seminars, retreats, for Fortune 500 clients and to a wide array of industries including financial, insurance, retail, public and not-for-profit sectors. He is the author of Ready, Set, Change…AGAIN!

Toronto, Ontario, Canada


Developing Leadership Resilience: 5 Strategies to Increase Your Effectiveness During Change
Most change models don’t address how to increase our capacity to handle change. To evolve in today’s changing environment, we need to build these capabilities as there’s no end to the multiple changes that happen at work. The impact of these changes can sidetrack your people and stall your organization.  These days, people find it extremely challenging to keep up with change in their organizations given the relentless pressure to do more, faster and better. Without a high Resilience Intelligence (RQ), it can be difficult to stay on top of all the change and be strategic in our response. In this interactive, powerful, thought-provoking keynote, participants will gain a unique perspective and acquire the critical mindset and skills needed to deal with multiple changes that they can immediately put to use.

Effective Change Leadership for a Multi-Generational Workforce
Not all generational generalities are foolproof: some baby boomers are as high tech as the savviest millennials, plenty of Gen-Xs put in long hours, many millennials prefer verbal communication over technology and are as dedicated to their jobs as boomers. Given that we know ‘one size doesn’t fit all’ regarding change management, we also know that leading our people through change also requires a variety of tactics. At this engaging and interactive keynote you will learn: strategies to leverage generational intelligence; what all generations need to adapt to change; techniques to lead and manage change across the generations; and debunking the myths of the stereotypes of the generations.

Not Having a Breakdown Over Outbreaks: Mastering Change During Times of Uncertainty
Healthcare is under tremendous pressure to keep things together when real outbreaks or metaphorical ‘outbreaks’ – such as new technology implementations – hit at rampant speeds. Agile changes are required to keep ahead and manage these types of outbreaks. The impact of these changes can sidetrack you, your colleagues, stall your organization and even allow mistakes to happen. These days, people find it extremely challenging to keep up with change in their organizations given the relentless pressure to do more –  faster, better and with less! What most change models don’t address is how to improve our capability to handle change. Research has shown that resilience – the ability to handle multiple changes effectively – can be learned. All of us can develop our ability to be resilient and have fewer ‘breakdowns’ to whatever type of outbreak we may be experiencing. In this interactive, powerful, and thought-provoking keynote, you will learn how to acquire the critical mindsets and techniques needed to deal with multiple changes even in times of uncertainty!

Consumer, Food & Retail: Buying In to Change the Easy Way
Retailers must increase their resilience and ability to quickly react to changing demands in the marketplace in order to survive. Consumers expect information quickly, accurately and tend to not like changes unless it’s going to really benefit them. Changes that involve price increases, staff turnover, and technology can quickly make consumers leave your brand if not handled well. Consumers are looking at purchasing goods via eCommerce instead of the traditional bricks and mortar businesses. How can your business prepare its customers and staff for changes? How much information should you share? How can you handle negative consumer feedback on changes, retain the consumer and bring them even closer to your brand? How do you prepare your teams for changes you don’t even know are coming?

Associations/Human Resources: Change Management is the HR Challenge
Building resilience and the capability to change in your workforce is not an easy task. An organizations’ sense of adaptation, recovery and bounce back following changes of any kind can manifest in very different ways. How do we prepare leaders and staff for the changes? What tools can HR give them to maintain their productivity during disruptive change? How do we take the buzzwords of engagement, efficiencies, and innovation and make them practical and come alive? Associations and HR are often the supports that the rest of the organization goes to.  How do we ensure that your teams have the necessary skills and mindsets to support others?

Gregg provides a unique and customized approach to his presentations.  View more industry-specific presentations here.


CSTD Gold Award | Facilitation

Project Management Institute (PMI®) | Continuing Professional Education Provider of the Year Award

  • Gregg is a true pro! His attention to detail in the development of content, keynote promotional language and onsite logistical details is impeccable. He put great effort into connecting with the audience. His energy is infectious and his insight provided strong takeaways and a-ha moments for conference delegates

    - Event Manager | Global Exhibitions, Informa Canada
  • Things went VERY well with Gregg. He is a consummate professional. He paid a lot of attention to detail; was very keen on ensuring that we got what we contracted for. We were very satisfied with our whole experience; pre, during and post sessions. I would definitely recommend him.

    - Project Authority, Western Economic Diversification
  • Gregg hit the mark! He was engaging, energizing and challenged us to think beyond our comfort zone. Our team learnt how to think strategically and prepare for the multiple challenges that can impede our ability to handle change.

    - Financial Services Leader
  • Gregg was funny, engaging and interactive. A great speaker. He provided useful strategies for us to be more responsive and engaged in the changes we go through. Gregg made our event a tremendous success!

    - Senior Healthcare Leader
  • Gregg hit the mark. Our sales people are overwhelmed with constant change without even knowing it, affecting their ability to perform and produce positive results. Now they understand how to push through the negativity and can better adapt their sales approach to our customers! - Director of National Sales

Summary Profile

Gregg was part of the ground breaking team that opened the first wave of Starbucks stores in Canada. His ability to engage teams, drive change and advance customer service earned him awards and accolades. Gregg then felt he had to find deeper meaning in his work, and began to teach life skills to one of the most difficult groups of people to change: hard-core prisoners

He then transitioned into leading education and organizational change initiatives in large, multi-generational organizations – as well as consulting with leaders and executives on individual behavior change.

Gregg has motivated and delighted audiences at his impressive client list including TD Canada Trust, John Hancock, Abbott, Siemens, Shoppers Drug Mart and Four Seasons Hotels. Additionally, he has brought his talents to the municipal and federal government levels to rave reviews.

Gregg pursued a Master’s of Social Science Degree from the University of Leicester in the UK, with a focus on organizational psychology, leadership and performance and is an Associate Member of the American Psychological Association

In addition to his volunteer and pro-bono work for non-profit organizations, Gregg is passionate about learning and is on the National Board of The Institute for Performance and Learning (formerly Canadian Society for Training and Development) and has received the Certified Training and Development Professional (CTDP) designation. He also has his Project Management Professional (PMP) designation from the Project Management Institute.