Spark Engagement: Conversations Make Your Brand Stand Out
The five best words you can hear a customer say are, “That’s interesting. Tell me more.” When you get a customer to say, “That’s interesting. Tell me more,” you’ve caught their attention. They’re listening and responding. They’re having a conversation. This is powerful, because conversations make your brand sticky. In this interactive keynote, Jeremy shows you how to use Brand Storylines to spark engagement. You will learn how to engage your customers early and often so they choose you first every time.
Sticky Branding: Create a First Choice Advantage
Do customers choose you first? This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with customers — a bond where they choose you first. When you have a Sticky Brand your customers think of you first, refer you first, and come back again and again. That relationship is what makes your brand sticky. This is an eye-opening talk. Jeremy shares how to use strategy and the latest marketing technologies to create a first choice advantage for your business.