A Brand in Progress: How to Build Your Brand from the Inside Out
There’s a pull to look for ideas externally, especially when it comes to marketing. But that’s a shame. Branding expert Jeremy Miller demonstrates that you and your team have immense creative potential, and that is the secret to dealing with disruption and growing your brand. In this highly interactive keynote, Jeremy shows you how to unlock the creative genius in others to achieve remarkable outcomes. He pulls together actionable ideas on leadership, employee engagement, and branding in a talk that you definitely won’t forget.
Sticky Branding: Create a First Choice Advantage
Do customers choose you first? This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with customers—a bond where they choose you first. When you have a Sticky Brand your customers think of you first, refer you first, and come back again and again. That relationship is what makes your brand sticky. This is an eye-opening talk. Jeremy shares how to use strategy and the latest marketing technologies to create a first choice advantage for your business.
Everything Starts with a Name
Everything has a name. It is one of the most fundamental building blocks of how we communicate and understand the world around us, and how we brand. To choose a name is to give something meaning. In this interactive talk, branding expert Jeremy Miller shows you the persuasive power of names. When you name something you give it meaning and substance. This is why brands exist and knowledge is shared. Jeremy shows you how you to use names to communicate more effectively, share ideas, and ultimately grow your brand.